Hospice Marketing Specialist
1 month ago
The Hospice Marketer/Community Liaison is responsible for fostering and maintaining client relationships, leading to referrals and admissions. This role promotes a positive company image in the community, collaborating with physicians, case managers, hospitals, nursing facilities, adult care homes, and assisted living facilities to promote our home health services.
Key Responsibilities:- Establish and maintain professional relationships with healthcare professionals, hospitals, and other referral sources to promote our home care services.
- Obtain referrals and ensure timely delivery of requested family/caregiver/patient education and consent signing.
- Educate the community, referral sources, patients, and families on home health services through daily planned activities, including in-services, one-on-one presentations, and group meetings.
- Develop and maintain relationships within the admissions department and clinical personnel to ensure effective communication both internally and externally for our referral customers.
- Collaborate with the Executive Director to develop, execute, and evaluate strategic marketing plans, including tactics designed to grow the patient census.
- Represent the company at various community and/or business meetings to promote company services.
- Bachelor's Degree in Marketing, Business, or a health-related field (preferred).
- A minimum of two years' experience in referral development, marketing, or sales with a healthcare facility or medical-related company.
- Ability to effectively communicate with people of all socioeconomic backgrounds.
- Ability to work independently and respond well to changing priorities and conditions.
- Must have and maintain transportation for work purposes, with current registration, valid and current auto insurance, and a valid and current driver's license.
- Excellent verbal and written communication skills.
- Current relationships with healthcare facilities or medical professionals in the area, with a proven track record of success.
- Self-motivation with the desire and ability to succeed.
- Salaried with benefits.
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