Product Marketing Specialist

2 weeks ago


Jesup, Georgia, United States Tate Inc. Full time
About the Role

We are seeking a highly skilled Product Marketing Lead to join our team at Tate Inc. This is an exciting opportunity to develop and execute marketing strategies that drive market share and enhance brand awareness for our data center infrastructure solutions.

The ideal candidate will have experience in the data center industry and enjoy working in a fast-paced environment. You will work closely with the sales, engineering, and R&D teams to create compelling sales and marketing campaigns highlighting our products' unique features and benefits.

Key Responsibilities
  • Plan and execute successful product launches, including the development of marketing collateral, sales tools, and promotional activities.
  • Develop engaging content for various marketing channels, including brochures, case studies, website content, social media, and presentations.
  • Provide the sales team with the necessary tools and training to effectively sell our products, including product demonstrations and technical support.
  • Ensure consistent messaging and branding across all marketing materials and channels.
  • Build and maintain strong relationships with customers, industry partners, and influencers to promote Tate's products.
  • Track and analyze marketing campaign performance, making data-driven decisions to optimize results.
  • Conduct market research to identify trends, customer needs, and competitive landscape to inform product positioning and strategy.
Requirements
  • BS in Marketing/Digital Marketing or equivalent experience in a Marketing / Product / Specifications role in the data center or construction industry.
  • Minimum of 5+ years in an agency or in-house marketing team.
  • Experience executing campaigns via Salesforce would be ideal but not essential.
  • Excellent written and verbal communication skills.
  • Must possess a positive 'can-do' attitude and be a collaborative team player, eager to jump with flexibility for some travel as and when required.
  • Be a leader with the ability to effectively communicate and influence others.
  • Excellent attention to detail.
  • Must be a self-starter, able to self-manage as projects are assigned.
What We Offer

At Tate Inc., we offer a dynamic and collaborative work environment, with opportunities for career growth and development. We are committed to diversity and inclusivity in the workplace and welcome applicants from all backgrounds.

We offer a comprehensive benefits package, including medical, dental, and vision benefits, as well as 401k, legal, disability, and theft insurance. We also offer opportunities for skills development and mentorship, as well as a great team culture and social environment.



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