Senior Marketing Manager

4 weeks ago


Waterbury, Vermont, United States Ursa Major Skincare Full time
About the Role

We are seeking a seasoned Senior Manager of Lifecycle Marketing to join our team at Ursa Major Skincare. As a key member of our marketing team, you will be responsible for designing and implementing comprehensive lifecycle marketing strategies to nurture customers from prospects to loyal customers.

Key Responsibilities
  • Develop and execute multi-channel marketing campaigns and flows tailored to different customer segments
  • Analyze customer data to identify key segments and develop targeted and personalized messages to keep customers engaged
  • Design and implement A/B testing programs across campaigns to continuously learn and optimize
  • Monitor and report on lifecycle marketing KPIs and performance
  • Collaborate with cross-functional teams to improve and optimize the overall customer journey
Requirements
  • 6+ years of experience in lifecycle/retention/email marketing, ideally at a DTC company
  • Strong understanding of customer journey mapping and segmentation strategies
  • Deep knowledge of email marketing platforms and email/SMS best practices
  • Proficiency with flows and automations
  • Experience with subscription, referral, and loyalty programs
What We Offer
  • Competitive salary and bonus structure
  • Healthcare benefits, including medical, vision, and dental
  • Common stock options and 401(k) matching
  • Generous vacation and parental leave policies
  • Professional development opportunities and education stipend

We are a certified B corporation and a leader in the clean skincare industry. If you are passionate about helping people thrive and are looking for a challenging and rewarding role, please apply.



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