Senior Marketing Manager
4 weeks ago
We are seeking a seasoned Senior Manager of Lifecycle Marketing to join our team at Ursa Major Skincare. As a key member of our marketing team, you will be responsible for designing and implementing comprehensive lifecycle marketing strategies to nurture customers from prospects to loyal customers.
Key Responsibilities- Develop and execute multi-channel marketing campaigns and flows tailored to different customer segments
- Analyze customer data to identify key segments and develop targeted and personalized messages to keep customers engaged
- Design and implement A/B testing programs across campaigns to continuously learn and optimize
- Monitor and report on lifecycle marketing KPIs and performance
- Collaborate with cross-functional teams to improve and optimize the overall customer journey
- 6+ years of experience in lifecycle/retention/email marketing, ideally at a DTC company
- Strong understanding of customer journey mapping and segmentation strategies
- Deep knowledge of email marketing platforms and email/SMS best practices
- Proficiency with flows and automations
- Experience with subscription, referral, and loyalty programs
- Competitive salary and bonus structure
- Healthcare benefits, including medical, vision, and dental
- Common stock options and 401(k) matching
- Generous vacation and parental leave policies
- Professional development opportunities and education stipend
We are a certified B corporation and a leader in the clean skincare industry. If you are passionate about helping people thrive and are looking for a challenging and rewarding role, please apply.
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Senior Marketing Manager
1 month ago
Waterbury Center, Vermont, United States Ursa Major Skincare Full timeJob Title: Senior Manager of Lifecycle MarketingUrsa Major Skincare is seeking a Senior Manager of Lifecycle Marketing to lead our DTC channel's marketing efforts. This role will design and implement comprehensive lifecycle marketing strategies to nurture customers from prospects to loyal customers.Key Responsibilities:Design and implement lifecycle...
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Marketing Strategist
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Waterbury, Vermont, United States Ursa Major Skincare Full timeUrsa Major Skincare is seeking a Senior Manager of Lifecycle Marketing to support our Direct-to-Consumer (DTC) channel.This role will design a comprehensive lifecycle marketing program to nurture customers through each stage of their journey with our brand.The ideal candidate will work closely with our Senior Director of E-commerce to execute against our...
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Senior Manager of Lifecycle Marketing
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Waterbury, United States Ursa Major Skincare Full timeUrsa Major is seeking a Senior Manager of Lifecycle Marketing to support our DTC channel. This person will design a holistic lifecycle marketing program to nurture customers through each stage of their journey with our brand. This role will work closely with our Senior Director of E-commerce to execute against our channel roadmap with the ultimate goal of...
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