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Senior Salesforce Marketing Cloud Manager
2 months ago
We are seeking a highly skilled Senior Salesforce Marketing Cloud Manager to join our team at Oak View Group. As a key member of our marketing team, you will be responsible for developing and executing email programs and customer engagement campaigns that drive acquisition, sales, and retention.
Key Responsibilities- Develop and execute email communication and marketing automation plans across products and venues.
- Manage the Salesforce Marketing Cloud instance, including streamlining lead forms, creating campaigns and journeys, drip campaigns, nurture flows, etc.
- Manage and execute day-to-day email and SMS programs, including list strategy, A/B and multi-variant testing, building, scheduling, and deploying campaigns.
- Develop database growth and lead nurturing programs, devising strategies to convert new customers as they come through the sales funnel.
- Partner with Marketing and Sales teams on creation of holistic customer engagement plans that leverage suite of marketing automation tools throughout the customer lifecycle.
- Partner with Data & Insights team on customer strategy, sizing, and segmentation, as well as the creation, execution, testing, reporting, analysis and optimization of email campaigns/ marketing automation platforms.
- Partner with Sales & IT to ensure quality leads are routed through Salesforce & Marketing Cloud and notifications are sent to the sales team, increasing efficiencies and conversion rates.
- Manage portfolio of work, prioritization, and project timelines across internal and external partners, ensuring all activities occur as planned and that campaigns are executed on time, from scheduling to design, production and distribution.
- Cultivate a test and learn culture, leading the sharing of insights and best practices across all products and teams.
- Actively drive, organize, and participate in key enhancements for marketing automation, demand gen, and email tools.
- Conduct ongoing user training sessions and support at multiple OVG venues.
- Create training materials for Salesforce MC users.
- Troubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functions.
- Manage email deliverability, data hygiene, subscription management and compliance with global opt-in laws and regulations.
- Bachelor's degree in Information Technology, Business Administration, or a related field.
- Expert user of Salesforce Marketing Cloud; Salesforce Marketing Cloud certification a plus.
- 5+ years of experience in a Marketing Automation/Marketing Ops role or similar position.
- Marketing ops experience using Salesforce.
- Familiarity with marketing automation tools.
- Experience with A/B and multi-variant testing and dynamic content to personalize customer experience.
- Experience developing rule-based logic and email templates that integrate personalized dynamic content elements.
- HTML/CSS skills and experience with HTML editor tools, Email Coding, DreamWeaver, and Photoshop a plus.
- Strong understanding of CRM best practices and sales processes.
- Proficiency in CRM customization, including workflows, scripts, and dashboards.
- Experience with CRM integrations and third-party applications.
- Knowledge of business intelligence and reporting tools.
- Distinctive problem-solving, strategic and analytical capabilities with a strong track record of setting and delivering against measurable marketing metrics.
- Willingness to learn new skills, tools and technologies.
- A self-starter, capable of working in a fast-paced environment.
- Highly efficient team player, with the ability to also work independently.
- Process and quality-oriented with sharp attention to detail.
- Excellent time management, organizational, and interpersonal skills.
- Excellent verbal and written communication and presentation skills.