Marketing Strategy Executive

3 weeks ago

New York, New York, United States AppsFlyer Full time

We are seeking a highly skilled Senior Product Marketing Manager to drive the regional execution of our global go-to-market strategy for North America at AppsFlyer. As a key member of our team, you will develop and implement strategic regional marketing plans, lead product launches, and create compelling sales enablement materials that support our growth.

Main Responsibilities:
  • Develop and execute go-to-market plans for key product launches, including securing beta customers, sharing customer success stories, and activating the region through webinars, roadshows, and regional presentations.
  • Plan and execute product launch campaigns in the region, identifying beta clients, developing regional narratives, and managing the rollout across various channels.
  • Create sales asset requirement profiles to address specific personas and segments, independently producing or customizing sales materials using existing templates to support regional pitches.
  • Prepare engaging presentations for regional trade shows, events, and webinars that highlight AppsFlyer's product capabilities.
  • Identify product use cases from leading brands and develop compelling case studies or video content.
  • Collaborate with regional Customer Success Managers to support Quarterly Business Reviews (QBRs), Customer Advisory Boards (CABs), and other engagement initiatives.
Requirements:
  • 7+ years experience in Product Marketing for B2B SaaS, specifically in MarTech or relevant adjacent industries.
  • Proven experience in go-to-market planning, product launch execution, and creating compelling sales enablement content.
  • Strong communication and storytelling skills, with the ability to craft clear and compelling messages that resonate with both technical and non-technical audiences.
  • Demonstrated ability to work cross-functionally and influence multiple stakeholders without direct authority.
  • Experience managing complex projects with multiple stakeholders, with strong organizational and project management skills.
  • Able to thrive in a fast-paced, dynamic environment with a collaborative, humble, and solutions-oriented mindset.
  • Familiarity with attribution, measurement, and marketing analytics solutions is a strong plus.
  • Must be able to work from the office 3x a week.

The estimated salary for this position is $160,000-$200,000 per year, based on market location, job-related knowledge, skills, experience, interview results, and references.

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