Marketing Campaign Strategist
3 days ago
The Baldwin Group is a leading insurance brokerage firm that delivers expertly crafted commercial insurance and risk management solutions to clients across the US and abroad. We are seeking a seasoned marketing professional to lead our marketing campaigns and drive business growth.
About the Role:
We are looking for a marketing expert who has a proven track record of developing and executing multi-channel marketing campaigns that drive demand and establish brand awareness. The ideal candidate will have a strong understanding of marketing automation platforms, customer relationship management software, and project management tools.
Key Responsibilities:
- Develop and execute marketing campaigns that drive demand and establish brand awareness
- Manage and measure campaign effectiveness and ROI
- Identify trends and insights for given campaign topics and develop content to bring topics to life
- Review new channels, content approaches, and technology developments to ensure The Baldwin Group is contemporary and forward-looking
- Support the process for the ideation, development, and distribution of sales collateral, promotion flyers, advisor playbooks, scripts, and other sales enablement resources
Requirements:
- 8 years combined, relevant experience spanning the following areas: developing effective marketing campaigns, managing execution, performance measurement, and tactical excellence to drive continuous improvement and ROI
- Supporting traditional B2B marketing activities, including but not limited to channel enablement, product marketing, promotions, events, sales enablement, and content marketing
- Marketing Automation Platform (Salesforce Marketing Cloud preferred)
- Customer Relationship Management (CRM) Software (Salesforce preferred)
- Project Management Tools (Monday preferred)
What We Offer:
The Baldwin Group offers a fast-paced, multi-tasking environment with opportunities for professional growth and development. We are an equal opportunity employer and welcome applications from diverse candidates.
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