Marketing Campaign Strategist

3 days ago


Tampa, Florida, United States Baldwin Risk Partners Full time
Job Title: Marketing Campaign Manager

The Baldwin Group is a leading insurance brokerage firm that delivers expertly crafted commercial insurance and risk management solutions to clients across the US and abroad. We are seeking a seasoned marketing professional to lead our marketing campaigns and drive business growth.

About the Role:

We are looking for a marketing expert who has a proven track record of developing and executing multi-channel marketing campaigns that drive demand and establish brand awareness. The ideal candidate will have a strong understanding of marketing automation platforms, customer relationship management software, and project management tools.

Key Responsibilities:

  • Develop and execute marketing campaigns that drive demand and establish brand awareness
  • Manage and measure campaign effectiveness and ROI
  • Identify trends and insights for given campaign topics and develop content to bring topics to life
  • Review new channels, content approaches, and technology developments to ensure The Baldwin Group is contemporary and forward-looking
  • Support the process for the ideation, development, and distribution of sales collateral, promotion flyers, advisor playbooks, scripts, and other sales enablement resources

Requirements:

  • 8 years combined, relevant experience spanning the following areas: developing effective marketing campaigns, managing execution, performance measurement, and tactical excellence to drive continuous improvement and ROI
  • Supporting traditional B2B marketing activities, including but not limited to channel enablement, product marketing, promotions, events, sales enablement, and content marketing
  • Marketing Automation Platform (Salesforce Marketing Cloud preferred)
  • Customer Relationship Management (CRM) Software (Salesforce preferred)
  • Project Management Tools (Monday preferred)

What We Offer:

The Baldwin Group offers a fast-paced, multi-tasking environment with opportunities for professional growth and development. We are an equal opportunity employer and welcome applications from diverse candidates.



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