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Head of Strategic Analytics

2 months ago

Hoboken, New Jersey, United States Walmart Full time
Position Overview:

As a pivotal member of our team, you will play a critical role in shaping the future of digital advertising at Walmart. We are looking for an experienced leader to spearhead our thought leadership research initiatives within the Media Insights division, which is dedicated to providing audience insights and measurement services for our clients.

Key Responsibilities:

Strategic Research Leadership:

Develop and implement a robust external thought leadership research strategy that positions Walmart Connect as a frontrunner in the retail media advertising landscape. This includes leading research initiatives, producing whitepapers, and crafting industry reports that highlight innovative trends and insights.


Research Development:

Formulate hypotheses and conduct analyses necessary for executing thought leadership research. Manage both small and large-scale research projects involving multiple stakeholders and extensive external outreach.


Content Creation Collaboration:

Oversee the development of engaging content, such as articles, blog posts, videos, and presentations, that reflect Walmart Connect's leadership in digital advertising. Ensure that all content is innovative, captivating, and aligned with the company's strategic goals.


Engagement with Executives:

Craft and deliver high-level presentations that communicate insights from thought leadership research to senior management and external partners. Provide strategic guidance and recommendations that influence the organization's direction.


Vendor Collaboration:

Manage client-facing analyses and collaborate with third-party research vendors to leverage their data sources and industry benchmarks, ensuring comprehensive thought leadership capabilities.


Market Support:

Work closely with marketing teams to plan and execute go-to-market strategies for distributing thought leadership research.


Qualifications:

Basic Requirements:

A Bachelor's degree in Business, Finance, Accounting, Statistics, or a related field, coupled with 5 years of experience in data analytics or a related area, or 7 years of relevant experience. At least 4 years of supervisory experience or experience leading cross-functional teams.


Preferred Qualifications:

A Master's degree in a quantitative discipline (e.g., statistics, economics, mathematics, business administration, marketing) and over 15 years of experience in media and marketing measurement, analytics, and reporting within an advertising agency or consulting environment.


Core Competencies:

Proficiency in integrated marketing analytics, digital analytics, data-driven storytelling, survey research, and consumer behavior analysis. Strong project management skills and the ability to manage multiple initiatives simultaneously are essential.



At Walmart, we are committed to fostering a diverse and inclusive workplace where every associate is valued and respected. We believe that understanding and appreciating diverse perspectives enriches our company and the communities we serve.