Content Marketing Manager

2 weeks ago

Newark, New Jersey, United States Highbridge Consulting LLC Full time
Job Title: Manager of Content Marketing

Highbridge Consulting LLC is seeking a highly skilled Manager of Content Marketing to support the execution of global marketing campaigns for high-profile content releases. The ideal candidate will have a solid understanding of consumer marketing and associated skillsets, with experience marketing entertainment content across paid media, organic social media marketing, and email marketing.

Key Responsibilities:
  • Develop and execute highly visible, multi-phase go-to-market plans for high-profile global releases.
  • Work with internal stakeholders across teams, functions, and countries to deploy content marketing communications and promotions to drive listening, engagement, customer acquisition, and long-term member retention.
  • Establish an organized cadence for information-sharing across teams at every phase of a campaign's development and execution.
  • Proactively identify and resolve issues that may impair the team's ability to seamlessly execute on campaign goals.
  • Own, track, update, and communicate deliverables lists for campaigns.
  • Manage implementation quality control to ensure all executions are done on time and correctly.
  • Organize and track approvals submissions and timelines across internal and external stakeholders.
  • Assist on reporting and metrics data pre-, during, and post-flight.
Requirements:
  • Strong analytical and organizational skills with the proven ability to handle (and deliver on) multiple projects in a fast-paced environment.
  • Multi-channel, consumer marketing experience.
  • Experience marketing entertainment content across paid media, organic social media marketing, and email marketing.
  • Excellent Excel and PowerPoint skills.
  • Excellent oral and written communication skills.
  • Must be proactive, detail-oriented, highly organized, and a problem-solver.
  • Passion for audio entertainment.
  • Ability to think both strategically and tactically.
  • Bachelor's degree in Business, Marketing, Economics, or a related field of study required.
  • 3-5 years of experience in related positions with increasing responsibility.
About the Role:

The Manager of Content Marketing will support the marketing campaign lead and work cross-functionally with the global Creative Services, Social Media, Editorial, PR, CRM, Content, and Operations teams to facilitate communications, approvals, and tracking that will ensure a seamless customer journey is in place to drive optimized conversion.

The ideal candidate will thrive in a highly entrepreneurial, fast-changing environment where people are driven, enthusiastic, not afraid to take risks, and eager to work as a team to drive business success.

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