Marketing Associate

1 month ago

Cincinnati, Ohio, United States Vector Solutions Full time
About the Role

Vector Solutions is seeking a talented Demand Generation Marketing Associate to join our team. As a key member of our marketing team, you will be responsible for developing and executing integrated marketing programs that drive net new leads and progress existing leads through the sales funnel.

Key Responsibilities
  • Develop and execute integrated marketing programs that drive net new leads and progress existing leads through the sales funnel.
  • Identify and develop inbound and outbound initiatives, including website marketing, email marketing, advertising, webinars, social media, and events.
  • Forecast, measure, analyze, and report on the impact of programs.
  • Launch lead nurture programs/campaigns to move inquiries to marketing qualified leads and further down the sales cycle.
  • Proactively engage with SDR teams to coordinate, communicate, and optimize the impact of marketing activities.
  • Plan and execute third-party media plans that may include advertising, webinars, content marketing, etc.
  • Communicate and educate the sales team regarding new and planned marketing activities.
  • Execute email campaigns using HubSpot, including list creation, email copy, and setup and tracking.
  • Test and optimize the performance of marketing channels, including website, webinars, email marketing, landing pages, outreach sequences, advertising, events, etc.
Requirements
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Strong communication skills, both verbal and written.
  • Analytical mindset and ability to interpret data.
  • Creativity and ability to think outside the box.
  • Familiarity with digital marketing tools and techniques.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint) and possibly CRM software.
  • Attention to detail and organizational skills.
  • Ability to work in a team and independently.
  • Adaptability and willingness to learn.
  • Problem-solving skills and a proactive attitude.
  • Ability to ideate, build, and execute on integrated marketing campaigns on a timely basis independently with high quality.
  • Proven ability to partner with cross-functional stakeholders, including product marketing, sales, and SDR teams.
  • Ability to work on multiple projects concurrently in a fast-paced environment.
  • Entrepreneurial spirit that enables someone to roll up their sleeves and drive results.
About Us

Vector Solutions is a leader in providing industry-focused SaaS solutions that connect content and technology. Our mission is to empower everyday heroes in the public, educational, and commercial sectors to make safer, smarter, and better decisions.

We offer a friendly, open, and casual work environment, comprehensive benefits package, tuition reimbursement program, matching 401(k) retirement plan, healthy work-life balance, generous time off, and referral incentive program.

We value teamwork, customers first, making a difference, inclusiveness, acting now, and curiosity. We own the outcome and don't pass the buck, and we treat company resources like they are our own.

Vector Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, (including gender identity), sexual orientation, gender, race, color, religion, national origin, age, pregnancy, disability, genetic information, marital status, or status as a protected veteran.

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