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Senior Adobe Analytics Specialist

2 months ago

Houston, Texas, United States Matlen Silver Full time
Job Title: Senior Adobe Analytics Analyst

We are seeking an experienced Senior Adobe Analytics Analyst to join our team at Matlen Silver. As a key member of our digital analytics team, you will be responsible for analyzing web and mobile app data, contributing to our brands' strategy, and designing, implementing, and testing analytics solutions.

Key Responsibilities:
  • Deliver insights and manage site optimization efforts using Adobe Analytics, Test & Target, and Adobe Launch.
  • Analyze brands for areas of opportunities and provide actionable recommendations.
  • Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements, and site redesigns.
  • Provide strategic recommendations and support to business, marketing, IT, and UX initiatives that involve testing.
  • Interface and collaborate with business and marketing managers to provide digital analytics support for web strategies and initiatives.
  • Perform quantitative analysis of digital analytics data, acquisition and retention performance, and other site metrics.
Requirements:
  • Solid 3+ years of Adobe Analytics experience, with a strong understanding of Adobe Analytics, Test & Target, and Adobe Launch.
  • Ability to create custom complex Adobe Analytics reports using various visualizations.
  • Ability to understand, maintain, and manage a complex SDR.
  • Effective verbal and written communication skills, with the ability to work independently and take vague tasks to completion thoroughly.
  • Critical thinking and logical reasoning to sift through data and correlate what may not have obvious correlations.
Preferred Qualifications:
  • Proven ability in understanding key analytics topics related to Adobe Analytics, such as evars.
  • Expertise in product string tracking and complex Adobe concepts, such as data sources.
  • Ability to work independently to meet multiple project deadlines and handle multiple tasks switching priorities and focus as needed.
About Us:

Matlen Silver is a leading digital analytics firm, and we are committed to delivering exceptional results for our clients. If you are a motivated and experienced Senior Adobe Analytics Analyst looking for a new challenge, we encourage you to apply for this exciting opportunity.