Web Content Manager
3 weeks ago
Job Summary:
The Web Content Manager will be responsible for creating, managing, and maintaining web-based content across FSU's web properties. This includes implementing web content development and design, project management, and internal and external content creation and performance.
Key Responsibilities:
- Develop and implement web content strategies to engage target audiences and increase enrollment, partnerships, and financial contributions.
- Collaborate with campus colleagues to produce new web pages and features, ensuring accuracy, consistency, ADA compliance, optimization, functionality, and reliability.
- Provide thought leadership and act as a consultant, providing direction on best practices aligned to university goals and delivering intuitive desktop and mobile user experiences.
- Leverage data analytics to create hypotheses around student behavior and develop tests to optimize student adoption and use of student services.
- Partner with technology, product managers, compliance, designers, external agencies, and vendors to ensure timely progress and effective completion of projects.
Requirements:
- Bachelor's Degree and 5-7 years of relevant web content management experience within a large, multi-faceted organization.
- Excellent interpersonal skills, relationship management skills, problem-solving, and decision-making skills.
- Proven ability to provide insights and recommendations to partners and stakeholders on the best client-centric approach to meet business goals.
- Knowledge of web content management systems, specifically component-based systems.
- Understanding of web marketing concepts, including search engine marketing, search engine optimization, knowledge of industry online best practices, and web standards.
Preferred Qualifications:
- Experience managing web content for a university.
What We Offer:
Fayetteville State University is committed to equality of educational opportunity and does not discriminate against applicants, students, or employees based on race, religion, color, national origin, sex, age, disabling condition, political affiliation, or sexual orientation.
This position is subject to the successful completion of an employment background check. An employment background check includes a criminal background check, employment verification, reference checks, license verification (if applicable), and credit history check (if applicable).
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