Digital Marketing Strategist

2 weeks ago


Lawrenceville, New Jersey, United States Tech Tammina Full time
Job Title: Digital Marketing Specialist

Location: Remote

Job Type: Full-time

About Tech Tammina:

Tech Tammina is a leading technology company that specializes in digital marketing solutions. We are seeking a highly skilled Digital Marketing Specialist to join our team.

Job Description:

Key Responsibilities:
  • Develop and execute digital marketing strategies to drive business growth and customer engagement.
  • Lead cross-functional teams to plan and execute digital campaigns, tactics, and programs.
  • Collaborate with business leads and WCC counterparts to develop channel-agnostic campaign/tactic strategy.
  • Work with BI&A to ensure KPI identification, measurement plans, and optimization of digital programs.
  • Coordinate with Capabilities, Digital Production, and WEPCC teams on campaign prioritization, definition of campaign/tactic success, evaluation, and optimization.
  • Drive innovation culture and develop innovative digital tactics and apply metrics/analytics.
  • Identify long-term process needs of business partners focused on digital capabilities and develop/executes a plan to address these.
  • Lead on the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverables.
Requirements:

  • Strong understanding of digital strategy and tactics, specifically in pharmaceutical marketing.
  • Experience leading the following activities: websites, SEO/SEM, CRM/emails, banner ads, and third-party advertising, social media advertising, and brand planning.
What We Offer:

Tech Tammina offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

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