Director of Media Relations

11 hours ago

Austin, Texas, United States University of Texas System Full time
About the Role

The University of Texas System is seeking a highly skilled Director of Media Relations to join our team. As a key member of our communications team, you will be responsible for developing and executing strategic media and public relations efforts aligned with the objectives and mission of the UT System.

Key Responsibilities
  • Serve as a spokesperson and contact for media outlets, working to develop sound and accurate responses to timely, media inquiries.
  • Proactively generate, develop and pitch relevant topics on a consistent basis to state, national and trade media.
  • Cultivate and strengthen working relationships with local, state and national media organizations.
  • Prepare a variety of written content, including official statements, news releases, reports, briefings, op-eds, and media pitches and manage communications vetting and approval processes.
  • Ensure strong communications and coordination with social media director on multi-channel delivery of information.
  • Work with communications professionals across the UT institutions to engage in strategic consultation and counsel on media matters when warranted, while keeping them informed on issues of importance on a timely basis.
  • Provide strategic counsel on reputation management and issues management.
  • Identify potential reputational risks and public relations implications of current events, controversial issues, developments in higher education, and actions and/or policies for consideration.
  • Gather data and report on media metrics.
  • Create media briefings, including logistics, suggested talking points and references materials - as appropriate - to prepare principals prior to press interviews.
  • Propose, write and place op-eds on key issues for UT System principals.
  • Provide media relations coverage for board meetings of the UT System Board of Regents and the University of Texas/Texas A&M Investment Management Company (UTIMCO).
  • Serve as a media relations liaison to the UT System departments.
  • Ability to work in a fast-paced, collaborative environment, and a willingness to be available outside of regularly scheduled hours, as urgent matters warrant.
  • Support UT System events with media opportunities.
  • Consistently evaluate and update media lists based on proactive outreach and evolving press opportunities.
Requirements
  • Exceptional writing and editing skills.
  • Exceptional news judgement and understanding of national, regional and local media environments, with a keen sense of providing sound advice and effectively addressing public relations matters.
  • Demonstrates integrity, honesty and discretion in collaborations with various colleagues and departments on media/PR matters.
  • Extensive experience working with regional and national media.
  • Proven track record of success in generating earned media coverage and content placements in state, national and trade publications.
  • An understanding of news cycles and preparation of strategies and messages.
  • Ability to produce engaging content for a variety of audiences and media.
  • Ability to meet deadlines, prioritize and manage complex tasks, and work independently and on a team.
  • Strong and effective leadership and management skills.
  • Working knowledge of AP Style, Adobe Creative Suite, and CMS management.
  • Superior news judgement and outstanding communications skills and presence at all levels and for state and national audiences.
  • Depth of experience, sensitivity, and confidence befitting a strategic leadership position.
  • Proven ability to manage large and complex issues through diverse and competing interests.
  • Strong influencing, negotiating, and relationship management skills.
  • Ability to mentor communications colleagues in media relations and public relations best practices.
Preferred Qualifications
  • Prior senior professional/media relations higher education, health or nonprofit sector.
  • An existing network of media contacts, preferably in higher education, both nationally and in Texas.
  • Master's degree in related field.

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