Brand Manager

2 months ago

Dallas, United States Dairy Farmers of America Full time

GENERAL PURPOSELead the development and execution of key marketing initiatives for national brands and/or brand portfolios for multiple regions or groups. Develop and implement effective brand strategies to drive the growth and success of our key brands. Lead cross-functional teams, including marketing, product development, and sales, to ensure our brand message is consistent across all channels and resonates with our target audience.  This position is based out of the Dallas Dairy Farmers of America office and is a hybrid role, in the office up to four days per week.This position will require up to 25% travel to other offices, plants, etc. JOB DUTIES AND RESPONSIBILITIES· Lead comprehensive brand strategy development to support business objectives· Lead consumer and shopper communication development and execution including brand positioning and messaging; advertising, packaging, consumer promotions, and public relations (PR); digital, web, and social media; and account specific shopper marketing· Lead the day-to-day management of outside agency partners (advertising, packaging, PR, digital)· Develop plans to maximize the product portfolio and marketing initiatives to achieve short-term and long-term sales, shares, and profit objectives· Collaborate with cross-functional teams to develop compelling positioning and messaging. Create differentiation strategies and identify unique selling propositions to stand out in the market· Lead a cross-functional team of internal and external partners to effectively manage and drive day-to-day project execution· Work closely with the sales and customer development team to develop strong market level and account level support programs· Utilize syndicated data, as well as consumer and shopper insights, to deeply understand the business and deliver strategic recommendations around pricing, merchandising, and competitive response· Drive new product process from opportunity identification to commercialization· Participate in developing and managing the brand marketing budget, ensuring optimal allocation of resources. Monitor expenses, track return on investment (ROI), and provide regular reports to senior management· The requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required. Other duties may be assigned as required  

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