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Senior Brand Manager, Campbell's Red
3 months ago
Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success.We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.We believe that excellent people truly make a difference and together we aim for a legacy of accomplishment second to none. We are searching for the best, the brightest and the most promising brand marketer to join our team. Powered by a 'Can Do' attitude, we move with purpose, lead with integrity and are passionate about quality and growth.We currently have a Senior Brand Manager role open for our iconic Campbell's Red & White business. The successful candidate in this role will:Act as an owner and will be responsible for developing and implementing strategies and tactics that deliver the Annual Operating Plan P&L commitments and market share objectives of the Campbell's Red & White portfolio.Demonstrate strategic, creative, and critical thinking in developing business and marketing plans in a complex environment. A passion for curiosity, continuous improvement, solution orientation, and bias for action will distinguish this leader in driving success.Principal AccountabilitiesDevelop holistic view of macro trends, category & competitive landscape, and a deep understanding of consumer motivations to identify key opportunities for growth.Partner with Integrated Marketing Team to translate marketing objectives into strong content and activities across social, digital, media and PR.Lead business analytics (share, competitive, consumption drivers), monitor performance against business objectives and recommend course corrections as needed.Manage monthly consumption analysis and volume forecast, working with demand planning & sales strategy to deliver accurate forecast. Identify risks and opportunities to deliver on annual operating plan.Develop innovation pipeline (line extensions, renovation, new pack/format) from concept development to in-market execution. Lead cross-functional teams through stage gate and commercialization process.Collaborate with key partners across sales & insights teams to develop compelling sell-in story and materials.Identify strategic knowledge gaps and partner with consumer insights to develop learning plans.Manage P&L responsibly while leading the cross-function business teams, partnering with Breakthrough Innovation, Finance, Supply Chain, R&D and Sales Strategy & Planning to effectively commercialize and execute plans with excellence and proactively look for opportunities to improve marginsManage and develop a team of two to three direct reportsProactively assist team members on other category and or marketing products when needed.As an employee of a food manufacturing facility, you are responsible for ensuring food safety and quality by reporting any concerns to the quality assurance department.Job Complexity:Proven brand strategy development using a disciplined approach.Positive track record for developing successful breakthrough integrated marketing campaigns with emphasis on digital and social media.Aptitude to develop a perspective and tell a clear story with data while communicating with impact.Demonstrated ability to translate insights into actionable opportunities with limited information/ knowledge base.Ability to be strategic with a view towards the long-term business needs.Experience and ability to motivate a high-performing cross-functional team and influence external stakeholders (e.g., key strategic retailers).Proven ability to develop category and customer strategies to win in adjacent categories/ new categories.Consumer first mindset in developing brand communication strategies.Strong collaboration skills to bring to life In-Market Activations and define launch scenarios.A willingness not only to learn but to teach and bring fresh thinking to the team as we seek to continually improve our knowledge, skills, and processes in the dynamic and competitive food industry.A strong attention to detail and the ability to coordinate and manage multiple tasks.Enthusiasm for marketing, curiosity for the consumer & passion for the brand.Leadership Profile:An individual who sets a clear vision and creates positive energy and focus across the team to deliver on that vision while demonstrating our 5 C's.Clarity of thought through ambiguous situations.Highly resourceful with a tenacious "can do" attitude.Resilience through high visibility and pressure.Growth Mindset, acting as a catalyst for change for a more impactful outcome.Collaborative, but can hold people accountable for total business impact.Prides themselves on knowing the business and our target consumers better than anyone else.Job Specifications:Bachelor's degree in business or related field -- MBA preferred; 7+ years consumer marketing or related industry experience.Large brand experience with large CPG organization desired.Food experience desired.Brand marketing experience with cooking is a strong plus.Excellent communication/presentation skills; ability to inform, influence and collaborate across functions and with all organization levels.Strong creative thinking with demonstrated ability to build activations with creative, digital, social, PR, and media agency partners.Strong ability to be proactive, yet flexible as priorities shift.Strong strategic and innovative mindset to solve brand business problems.Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic working environment.Strong analytical skills and business/financial acumen.Experience with Microsoft Office, IRI Unify, Nielsen & SPINS.Compensation and Benefits:The target base salary range for this full-time, salaried position is between$105,000-$172,200Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
