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Brand Manager
2 months ago
If you are currently employed at Smithfield, please log into Workday and submit your application through the Jobs Hub. A great job-and a great future-awaits you at Smithfield Foods. We are an American food company with a leading position in packaged meats and fresh pork products. We're looking for motivated people who want to join our team and grow lasting and meaningful careers with us. Apply Now Your OpportunityOur team members receive industry-competitive salaries and are eligible for great benefits packages: Competitive PayAnnual Bonus Earning PotentialComprehensive Health Insurance, Retirement Benefits and MoreEducation benefit available to full and part time Smithfield team members on their first day of employment.Open to moving? We will help Ask about our Relocation Assistance packagesIn addition, we offer opportunities for career growth, professional development, and tuition assistance.The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section. The Brand Manager is accountable for the development and implementation of marketing strategies and brand plans, including product quality, close-in and breakthrough innovation, and brand activation. Responsibilities include "Product" (quality, innovation, packaging), "Place" (channel strategies and distribution), "Price" (pricing strategy and implementation), and "Promotion" (advertising, consumer promotion, media strategy and implementation planning, PR). Responsible for category strategy, pricing strategy and analysis, and ongoing business analysis to drive the performance of the brand. Works closely with Insight, Category Management, Sales, Business Development, Operations, Legal, and external partners (advertising agencies, etc.) to develop and implement marketing and innovation plans.Core ResponsibilitiesBrand Management Develops and executes marketing plans, encompassing a wide range of promotional and public relations tactics on both national and account specific levels.Analyzes market trends and recommend changes to marketing and product strategies based on analysis and feedbackUtilizes syndicated and other data sources to develop expertise on the category, consumer, customers and competitive set.Leads a wide variety of functional areas to develop and manage marketing objectives, strategies and tacticsResponsible for brand budgetEnsures Legal approval of all documents, contracts and materials that touch external stakeholdersDevelops market and competitive analysis leveraging syndicated and propriety dataResponsible for creating customized sales presentations, executing customer marketing plans, and tracking product performance at retail.Advertising and Promotion ManagementResponsible for creating customized sales presentations, executing customer marketing plans, and tracking product performance at retail.Manages agency relationships and leads the preparation for internal and external brand presentationsDevelops an integrated brand image and message throughout all advertising, packaging and promotional effortsUtilizes consumer insights to help drive brand strategy, communication, and programmingEnsures the most motivating messaging reaches target consumersCollaborates with sales to develop strategic partnership activities with key retail partners.Innovation ManagementParticipates in the product development process, identifying consumer insight, creating product proposition, assessing market potentialPartners with other functional areas to quickly bring viable new products to marketIdentifies opportunities for growth and cost improvementCommercializes line extensions that can be launched within 12 months. The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned. Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions. Bachelor's degree from an accredited four-year college or university in Marketing or related field and 5+ years of relevant experience; or equivalent combination of education and experience,
required.2+ years of demonstrated experience in team management/development or project leadership is required.Experience managing a budget for a brand and working in a cross-function environment.Experience working with syndicated data.Experience commercializing new products and line extensions.Experience in consumer goods industry in the areas of Marketing, Advertising, Sales Promotion, and Sales preferred.Understanding of brand management disciplines, key marketing strategies, media and selling dynamics.Strong communication and interpersonal skills required.Ability to prioritize projects and produce high quality and quantity outputs that adds value to the company, required.Strong quantitative and analytical skills, required.Up to 15% travel may be required for this position.Proficiency in Microsoft Office Suite, including Word, Power point and Excel, required.Ability to work well with others in fast paced, dynamic environment.Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.Supervisory ResponsibilitiesThis position has no direct supervisory responsibilities but may act as a lead by providing training and guidance to Associate Brand Managers.Salary RangeEEO/AA InformationSmithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.
