Brand Journalism and Content Development Specialist

5 months ago

Smithfield, United States Bryant University Full time
This position reports to the Director of Communication and Brand Strategy and is responsible to craft compelling written and creative content that effectively communicates Bryant University’s news, achievements, events, and announcements, thereby enhancing and maintaining Bryant’s robust brand reputation. This journalist position involves the creation and dissemination of both print and digital materials, including engaging copy and visually appealing imagery. These materials will be strategically deployed across Bryant’s owned communication channels, which include the university’s website, print publications, and various social media platforms. The goal is to ensure consistent and impactful messaging that resonates with Bryant’s diverse audience, reinforcing its position as a leader in higher education.

Bryant University is a private New England university with a tradition of innovation and a global vision for success. Our new strategic plan, , sets a trajectory for the next decade through academic excellence, outstanding student life, competitive athletics and student outcomes among the nation’s top 1% for ROI. Principal Accountabilities Participate in daily brainstorming sessions to establish goals for producing editorial and creative content that advance Bryant’s strong brand reputation. Contribute to editorial and newsroom meetings by providing new and unique story ideas, providing feedback on others’ ideas, and working with the content team to ensure that all facets of the Bryant community and culture are represented in both print and digital content. Research, report, write, and fact check five or more stories and strategic content per week as assigned by the Director of Communication and Brand Strategy. Editorial stories include thought leadership pieces connected to current news trends; profiles of students, faculty, and alumni; news coverage of university events, programs, and announcements; and other creative pieces that amplify the University’s strategic plan and objectives. Take and edit photos to support assigned stories with direction from appropriate members of the creative content team. Prepare stories and artwork for publication online in Bryant’s content management system (Drupal). Prepare and schedule live News stories within Bryant’s unified-customer experience management platform (Sprinklr) for publication on social media channels including Facebook, LinkedIn, Instagram, and X with direction from the assistant director of social media. Assist in the translation of brand journalism storytelling for enrollment marketing, advancement marketing, and influencer campaign materials. Contribute new content and articles to Bryant publications as needed and directed by the Director of Communication and Brand Strategy. Track alumni developments and solicit news; follows trends in the higher education, business, and healthcare industries. Attend events and happenings on campus, to determine coverage and story angles. Contribute to Bryant University’s social media channels with original content. Perform related duties as assigned.
Certain requirements are subject to possible modification to reasonably accommodate persons with disabilities. Qualifications This position is best filled by an individual with a Bachelor’s degree in communications, English, journalism, or other relevant field with a minimum of 3 years of related professional experience. This position also requires: Excellent oral and written communication skills along with demonstrated experience in editing and proofreading. Strong photojournalism and social media skills along with a proficient level of video skills. Strong computer skills, including proficiency in content management systems (including Drupal), photo and video editing software, social media platforms and customer experience systems, Adobe creative tools and software, and the Microsoft Office Suite. The ability to work with a wide array of constituents and be a team player and a strong collaborator. Working Environment Bryant University recognizes that its position as a leader in higher education is greatly determined both by the diversity of its campus community and its intellectual endeavors. Its commitment to link academic and social diversity for the benefit of the learning and living environment reflects its belief that excellence and diversity are mutually reinforcing objectives. We are committed to building an equitable and inclusive campus community, one that values individual difference and fosters greater understanding of the many facets of diversity and other distinctive characteristics that make us different. We encourage applications from candidates with an appreciation for and understanding of diverse backgrounds and experiences. about our ongoing commitment to building a community of inclusive excellence. Physical Capacities

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