Brand Manager
6 days ago
About the Role:
Smithfield Foods is seeking a highly skilled Brand Manager to lead the development and implementation of marketing strategies and brand plans. The ideal candidate will have a strong background in marketing and brand management, with experience in product quality, innovation, and brand activation.
Key Responsibilities:
- Develop and execute marketing plans, encompassing a wide range of promotional and public relations tactics on both national and account-specific levels.
- Analyze market trends and recommend changes to marketing and product strategies based on analysis and feedback.
- Utilize syndicated and other data sources to develop expertise on the category, consumer, customers, and competitive set.
- Lead a wide variety of functional areas to develop and manage marketing objectives, strategies, and tactics.
- Responsible for brand budget and ensures legal approval of all documents, contracts, and materials that touch external stakeholders.
Requirements:
- Bachelor's degree from an accredited four-year college or university in Marketing or related field and 5+ years of relevant experience.
- 2+ years of demonstrated experience in team management/development or project leadership.
- Experience managing a budget for a brand and working in a cross-function environment.
- Experience working with syndicated data.
- Experience commercializing new products and line extensions.
About Smithfield Foods:
Smithfield Foods is an American food company with a leading position in packaged meats and fresh pork products. We're committed to workplace diversity and offer a dynamic work environment with opportunities for career growth and professional development.
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