Senior Manager, Web Analytics

2 weeks ago

Sterling, United States Sallie Mae Bank Full time
When you join Sallie Mae, you become a champion for all students.

We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We're changing. Because students need a better way.

We're looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students-and for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It's where you're empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you-from physical and mental to financial and professional. You'll get opportunities to further your education and career, support for you and your family (including your pets), paid time off to volunteer for the things that matter to you, and more.

We're obsessed with impact and making a real difference. For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

What You'll Contribute

The Senior Manager, Web Analyst plays a key role on the Performance Growth Marketing Analytics team, working collaboratively with various business units to analyze web and marketing performance data, translating information into insights, and driving meaningful business results with regards to site optimization and marketing channel optimization.

The candidate will be responsible for tasks such as web analytics reporting, forecasting, presentations to stakeholders, customer analysis and segmentation, campaign measurement, test vs. control analysis, data mining, as well as various ad-hoc analyses utilizing Adobe Analytics data and other data sources via web interfaces and SQL in a quick-turnaround data-driven environment.

The candidate will possess the technical experience to advise on and monitor the implementation of Adobe Analytics tracking across web properties.

The candidate will develop/maintain a scalable and efficient analytic work processes and systems to enable timely analysis, measurement of results, and delivery of data to the various teams.

The position requires the ability to identify, study, and solve business problems using analytical and technical expertise along with the ability to present results to various audience levels.

The Senior Manager, Web Analyst is a motivated self-starter with a passion for digging into complex data to reveal opportunities and exploit unrealized potential. The candidate will become a subject matter expert in the company's data warehouse and must be able to interpret the data and present analyses in a way senior management can understand and act on. They will utilize strong technical skills, business analysis, and innovation to drive analyses to completion. They are responsible for creation, delivery, 100% accuracy, and interpretation of reports. The candidate is a strategic thinker with strong leadership skills, working autonomously and effectively in a dynamic and changing work environment.

What You'll Do

Analytic Support
  • Creates, enhances, analyzes, and maintains reporting on web channels to measure engagement, conversion, and trends for marketing and site optimization.
  • Ensure accurate web asset tagging and configuration to ensure data collection is accurate and adequate.
  • Manages forecasting process and provides relevant information to stakeholders.
  • Provides insights on behavior patterns and trends, making strategic recommendations from analysis.
  • Leverage competitor web insight tools to gauge competitor performance.
  • Utilize both existing and new tools to improve visitor identification and personalization strategy.
  • Works with stakeholders on identifying key areas of need for analysis.
  • Proactively identifies analysis opportunities.
  • Develops and maintains Adobe Analytics dashboards which surface timely and accurate insights for channel managers and senior leadership.

Ad-hoc Research Requests
  • Serves as a subject matter expert in web analytics and the data sources supporting them.
  • Applies creativity in problem investigation.
  • Helps respond to inquiries about specific questions from across the enterprise.
  • Engages network of analysts and peers to discover new data opportunities, applications, and usages.

Process Improvement
  • Analyzes existing code to understand the opportunities for improvement.
  • Explores opportunities to streamline and automate current processes.

Self-Development
  • Develops expert level knowledge of all the data sources.
  • Presents all information in a manner that is clear to target audiences.
  • Continues to develop technical skills while enhancing strategic aspects of the job.


The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

What you have

Minimum Education, Skills and Experience Required
  • Bachelor's Degree (Business, Finance, Economics, Sciences, Engineering, Marketing).
  • 5+ years quantitative analysis experience with a focus on web analytics.
  • Experience utilizing Adobe Analytics in analyzing and optimizing site performance and marketing channel optimization.
  • 5+ years of experience utilizing SQL to extract and manipulate large amounts of data to produce strategy insights and performance reports.
  • Confidently and effectively handle multiple projects simultaneously and under tight deadlines.
  • Highly motivated, proactive, resourceful, with the ability to interact effectively with cross-functional team.
  • High attention to detail with the ability to recognize discrepancies in data, reporting, and forecasting tasks.


The Americans with Disabilities Act

The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the "essential functions" of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.

Feeling your best helps you do your best:

Our benefits take care of the whole you-so you can build your work around your life (not the other way around).
  • Competitive base salaries
  • Bonus incentives
  • Generous PTO, Floating Holidays and 12 Federal Holidays observed
  • Support for financial-well-being and retirement 401k with employer match
  • Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
  • Employer paid short-term/long-term disability and basic life insurance
  • Flexible hybrid working arrangements.
  • Paid parental leave and adoption reimbursement programs
  • Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
  • Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
  • Tuition Reimbursement and Family Scholarship Programs
  • Career development and training opportunities


Not the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest

Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.

Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Senior Manager, Web Analytics

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