Marketing Manager

4 days ago

Cincinnati, United States StandardAero Full time
Marketing Manager at StandardAero summary:

As the CRS Marketing & Communications Senior Manager, I develop and implement digital marketing strategies to enhance customer engagement and drive sales growth for aviation services. My role involves managing social media platforms, creating content for various digital channels, and optimizing website performance, while also leading internal and executive communications. With over five years of experience in progressive marketing communications, I focus on leveraging analytics to refine strategies and promote StandardAero's brand effectively.

CRS Marketing & Communications Senior Manager

Location: Cincinnati OH

Build an Aviation Career You're Proud Of

At StandardAero, we use our ingenuity and know-how to find solutions for the simple to the most complex challenges in aviation. Together, we get the job done and done well. Our stability, resources, and respectful culture supports you in building a solid career with a great team you can count on day in and day out for the long term.

What you'll do:

  • Supports the Component Repair Services (CRS) team with a broad variety of activities and systems that drive customer and employee communications delivery and measurement.
  • Develop social media/digital media action plan for Facebook, Twitter, YouTube, LinkedIn, etc. Create content and measure customer facing microsites to promote sales growth of products and services. Administer digital product and campaign launch programs and go-to-market activities calendar and prioritization. Assist Corporate Marketing & Communications team with internet and Sky Hub content management, posting and optimization of website and portal functionality.
  • Develop video and photo support as needed. Expand web/electronic distribution channels to drive effective delivery. Build out distribution lists, including digital media.
  • Support internal and executive communications, promotion and educational outreach for CRS team.
  • Collect and analyze competitor communications and marketing intelligence.
  • Serve as CRS creative lead for the following activities:
  • Advertising - Content, design concept, artwork management, revisions, resizing, etc.
  • Collateral - Content, design concept and update in-house marketing collateral - brochures, data sheet, customer newsletters, etc.
  • Digital Marketing Create and update digital marketing material - emails, email templates, engagement campaigns, webinars, surveys, forms, landing pages and social media creative.
  • Website - maintain website content and execution for approved new pages.
  • Video - edit/create video in-house, when needed.
  • Responsible for posting, scheduling and monitoring CRS content on all Social Media channels for optimum reach and Coordination with Corp team. Gather and interpret online analytics. Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and company info).
  • Stay current with trends, technologies and digital marketing tools. Recommend new technologies and processes to help team productivity.
  • Support employee communications by keeping SkyHub updated with fresh news, events, spotlight stories, internal announcements, press releases and quarterly reviews; Assist with quarterly SLT meetings. Assist with JV/acquisition integration communications and branding initiatives. Support CRS President with executive communications requirements.
  • Drive stronger focus on StandardAero's brand & generating new leads via print & digital advertising opportunities and via digital channels. Promote lead generation with content-rich landing pages and strong calls to action accompanying ad placements, email campaigns and website forms.
  • Support effective brand management guidelines and coordinate as needed with the corporate team. Participate in the weekly Marcom "Touch Base" call with Corp and other division Marcom leads, support collaborative project meetings to review the scope and understand creative design requests and needs.
  • Work with CRS team to conceptualize and develop marketing assets and campaigns such as engagement campaigns, customer satisfaction surveys, webinars, landing pages, forms, dynamic content for marketing and sales programs. Scheduling, testing, and deployment of email campaigns.

What skills you will require:

  • Five years' experience in progressive/digital marketing communications including applying social media concepts and execution, digital direct marketing, website content management system, customer communications and promotions.
  • Administration of workflow and processes associated with marketing automation systems.
  • Multi-tasking, capable of working on a broad variety of projects and staying on deadlines.
  • Experience working with media, outside partners and agencies.
  • Capable of analyzing advertising plans and calendars and building measurement systems to track leads and progress.
  • Strong writing skills and creative concept and design training, skills and experience.
  • Bachelors' degree (or equivalent experience) in Marketing, Communications or Graphic Design.

Benefits that make life better:

  • Comprehensive Healthcare
  • 401(k) with 100% company match; up to 5% vested
  • Paid Time Off starting on day one
  • Bonus opportunities
  • Health- & Dependent Care Flexible Spending Accounts
  • Short- & Long-Term Disability
  • Life & AD&D Insurance
  • Learning & Training opportunities

Raising the Standard of Excellence since 1911

With over a century of proven excellence, StandardAero has become an industry leader in MRO services and customized solutions in the aerospace field. Our shared values and learning-based culture inspire our team to exceed their potential and power our customers' missions worldwide. With on-the-job training, advancement opportunities, and excellent benefits, StandardAero invites you to experience a fulfilling and meaningful career with us.

Inclusivity Is Our Standard

StandardAero offers equal employment opportunities for all. Our supportive environment celebrates diversity with no room for harassment or discrimination of any kind. We invite you to bring your authentic self to our team and experience our welcoming culture.


Keywords:

Marketing Manager, digital marketing, social media, content creation, lead generation, brand management, analytics, customer engagement, aviation, communications

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