Senior Event Marketing Manager
4 weeks ago
Fast-track your career with the Marlee Talent Pool. We're not just matching you with your ideal roles but unlocking your long-term career potential. Marlee goes above and beyond by identifying key strengths for your CV, helping you discover a career direction you might not have considered where you can truly thrive, and guiding you to develop those essential soft human skills that close gaps in your resume.
Marlee's innovative approach then places you in teams where you'll flourish. Using cutting-edge motivational science, we connect you with roles in teams and within organizations that make your heart sing and help our partners build their dream teams.
About the role
In this role, you’ll work with cross-functional teams to deliver on each event's marketing and sales goals; execute compelling social media strategies; manage sponsorship deliverables, demand generation and sales enablement; and oversee event execution and logistics, as well as communication and staffing.
Your adventures will include:
- Plan and lead the pipeline generation goals and ensure progress towards objectives are tracked timely
- Execute tasks according to company priorities and take initiative in resolving problems
- Effectively communicate successful goals that align with core business outcomes
- Work closely with marketing, sales, and partner/channel teams to form strategies and select the most impactful tradeshows and conferences
- Oversee event planning and conceptualize virtual and in-person events to maximize engagement
- Manage resources and oversee budgets to ensure cost-effectiveness and optimization
- Building digital gateways; create and manage event landing pages and online registrations
- Take the lead in on-site event operations, including set-up, registration, booth operations, and strike
- Observe and carry out best practices and repeatable processes to drive efficiency and scale event programs
Our partner will love it if you bring:
- 5+ years of experience in B2B event management, including both in-person and virtual platforms, with experience in engaging across diverse audiences
- A keen eye for perfecting small details and exceeding user experience expectations
- Prior collaboration with sales and partner/channel teams; have an understanding of how to support and accelerate their efforts
- A data-driven mindset with experience translating campaign results into actionable business recommendations
- Proven effective collaboration with cross-functional team members; approach challenges with a solutions-oriented mindset
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