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Product Marketing Manager

1 month ago

Spring, United States HP Full time

Job Summary We are looking for an experienced Product Marketing Manager who excels in articulating product innovations in a way that deeply connects with our customers, highlighting the benefits and value our printers bring to their lives. In this role, you will serve as a strategic leader for our home print go-to-market portfolio, adept at formulating value propositions and messaging that are founded in customer insights and research. Your exceptional ability to collaborate across functions will be crucial as you work alongside various teams, including the Global Business Unit and Global Markets across the globe to deliver resonating and impactful messages. A successful candidate for this role will be a self-driven innovator with sharp business instincts and the ability to manage multiple high-impact projects under pressure. You will have exceptional product marketing, program management, stakeholder management and collaboration skills, demonstrating a proven track record of delivering measurable results within set deadlines. This role is pivotal in driving the success of new products within our Home Print business. If you are passionate about product marketing, thrive in collaborative settings, and are driven by results, we encourage you to apply. Responsibilities: Shape the vision: Develop and refine the value proposition for new home printers in close collaboration with the Global Business Unit and Global Markets, ensuring all product messaging is insights-driven and customer-centric. Drive Go-To-Market Success: Create compelling product messaging, sales tools, and presentations, working in partnership with cross-functional teams and agencies. Champion the product: With exceptional storytelling, writing, and collaboration skills, craft messaging that highlights the unique value proposition of our new printers to both internal and external stakeholders Strong Leadership: Exhibit a strong work ethic as a self-starter who takes initiative and is able to manage complex projects and deliver measurable results within tight deadlines. Understand the Market: Apply market research, insights generation, and testing methodologies to deeply understand the audience and inform product positioning. Collaboration is key: Build strong partnerships across cross-functional teams and display excellent influencing, collaboration, and problem-solving abilities, contributing to the team's success. Qualifications: Bachelor's degree in marketing, communication, or a related field. Typically has 5-10 years of proven experience in product marketing, ideally within technology Demonstrated success in developing and leading integrated marketing campaigns, launches, and product messaging. Strong analytical skills and the ability to turn data-driven insights into impactful strategies and messaging. Excellent written and verbal communication, including crafting compelling presentations and marketing collateral. Exceptional cross-functional collaboration and ability to influence stakeholders across various teams and levels. Natural curiosity with a passion for understanding market trends and customer needs. Self-starter mentality with the ability to manage multiple projects simultaneously in a dynamic environment. Equal Opportunity Employer (EEO): HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).