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Digital Marketing and Events Manager

2 months ago

Anchorage, United States Afognak Native Corporation Full time


Position Overview:

The Digital Marketing and Events Manager creates content and implements advertising strategies across social, digital, and traditional media platforms for Liquor Stores USA, North's stores. The position creates original print, graphic design, and audio/video content, manages social media posts, promotes and manages in-person events, and responds to followers and customer inquiries. The Digital Marketing and Events Manager is responsible for the company image and brand messaging and leverages the latest digital technologies to drive customer engagement, store visits, and sales. This role requires excellent communication skills, proficiency in graphic design, and a deep understanding of social media marketing.

Primary/Major Duties and Responsibilities (Essential Functions):

  • Develop, implement, and manage Brown Jug's marketing strategies, to include but not limited to:
    • Digital / social media
    • Broadcast (radio, television)
    • Print (flyers, mailers, in-store signage)
    • Direct to consumer (text message / email)
    • Promotional apparel / drinkware / items
    • Event planning / promotional booth appearances
  • Produce platform-specific content (audio/image/video/graphic design/print) for digital and broadcast advertising
  • Collaborate with LSUN Category Management team to highlight key sales and promotions
  • Manage and oversee social media content:
    • Define most important social media KPIs
    • Measure the success of every social media campaign
    • Stay up to date with the latest social media best practices and technologies
    • Use social media marketing tools such as Buffer
  • Write copy, and draft design to ensure content is informative and appealing
  • Collaborate with Marketing, Sales, and Product Development platforms
  • Monitor SEO and user engagement and suggest content optimization
  • Manage all customer-facing digital communications, including but not limited to social media, e-mail, and phone
  • Develop new and innovating ways to advertise new incentives and specials
  • Oversee Brown Jug website UX (user experience) upload and maintain any new web content such as promotions and advertising
  • Collaborate with NA Category Manager to create, develop, and produce Brown Jug branded merchandise (apparel, drinkware, koozies, etc.)
  • Brainstorm new and creative growth strategies
  • Evaluate emerging technologies for presentation to supervisor and executive management

Secondary Duties and Responsibilities:

  • Event planning, coordination, execution
    • Communicate and coordinate with special guests, manufacturers, distributors, venues, caterers, attendees for branded dinner and bottle release events
    • Event photography / videography, interviews, editing
    • Identify appropriate conventions, festivals, fairs, and other mass gathering events to send our branded promotional booth

Required Qualifications:

  • Proficiency in Adobe Creative Suite: Photoshop, Illustrator, Premiere, Audition
  • Video/audio production and editing
  • Graphic Design and implementation
  • Proficiency in MSOffice: Word, Excel, PowerPoint
  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Twitter, LinkedIn, TikTok, Instagram, and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • Excellent understanding of social media KPIs
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Adhere to rules and regulations
  • Familiarity with web design and publishing
  • High School Education or Equivalent
  • 5 years of experience as a Social Media manager or similar role

Equal Opportunity Employer
Afognak Native Corporation and its direct and indirect subsidiaries, partnerships, joint ventures and affiliates to include (1) Alutiiq, LLC; (2) Afognak Commercial Group, LLC; (3) Alutiiq Professional Consulting, LLC; (4) Alutiiq Consulting Company S. de R.L. de C.V; and (5) each of their respective direct and indirect subsidiaries, partnerships, joint ventures and affiliates including Liquor Stores USA North Inc. DBA Brown Jug and Liquor Stores USA North Inc. DBA Gold Rush Liquor" (collectively referred to as "Afognak" or "Company") respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, related medical conditions and lactation), gender expression or gender identity (including transgender status), sexual orientation, marital status, military and veteran status, disability, protected medical condition as defined by applicable state or local law, genetic information or any other characteristic protected by applicable federal, state or local laws (collectively, "Protected Status"). Our management team is dedicated to ensuring the fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment. In accordance with applicable law, it is also the policy of the Company to give preference to qualified Afognak shareholders in all phases of employment and training, including, but not limited to, hiring, promotions, transfers and training opportunities.

Pay Transparency and Company Benefits
The pay range information provided is a general guideline. The pay rate offered will be determined based on the candidate's experience and qualifications, as well as geographic locations, market data, and other business considerations, as permitted by law. Our full range of benefits include medical, dental, vision, disability protection, life insurance, prescription coverage, voluntary benefits, paid leave, and 401(k) retirement. Benefits are based on the role for which an employee is hired.

Privacy
Afognak Native Corporation and its subsidiaries Alutiiq, LLC, Afognak Commercial Group, LLC, and Alutiiq Professional Consulting, LLC, and their various subsidiaries, including Liquor Stores USA North Inc. DBA Brown Jug and Liquor Stores USA North Inc. DBA Gold Rush Liquor (collectively referred to as "Afognak" or "Company"), respect your privacy and treat the information you provide us, including your Personal Information ("PI") and Sensitive Personal Information ("SPI"), with care. Visit the Company's privacy website for more information.