Brand Marketing Manager

2 weeks ago

Raleigh, United States Empower Brands Full time
Brand Marketing Manager - Canopy Lawn Care

Overview:

The Brand Marketing Manager will be the marketing leader for Canopy Lawn Care franchise brand. This position will work closely with Canopy franchisees at all stages of their business providing training and ongoing guidance regarding the development, implementation and support of their marketing plan. This is a highly consultative position that requires marketing strategy experience, a counter-intuitive thinker and a person who possesses a genuine passion for people.

The Brand Marketing Manager is a key member of the marketing team who will work closely with the digital marketing team, creative teams and the Brand Leadership to support both franchisees and drive the overall marketing strategy for the brand. This includes the management of and development of training materials, sales and marketing assets and tools for the franchise systems and the brand team. This highly adaptable individual will need to possess excellent presentation and speaking skills and be able to command the attention of a room and deliver a message with confidence. 4+ years of marketing industry experience required. Candidate must be located in Raleigh, NC

Essential Responsibilities:

  • Develop, execute and track marketing initiatives to accomplish the brand's objectives
  • Analyze marketing data, identify and assess marketing opportunities and advise on the best marketing strategies to accomplish business objectives
  • Evaluate local marketing efforts, consult and collaborate with the franchisees and members of the marketing team to provide the best feedback and recommendations
  • Provide day-to-day guidance and support to ensure the recommended marketing and advertising strategies and tactics are implemented across the franchise systems
  • Analyze and report on aggregated system-wide data about marketing efforts
  • Deliver in-person new franchisee training and ongoing virtual training
  • Manage and pursue new third-party suppliers to meet goals and objectives of the marketing department and the franchise system
  • Manage the development of creative assets both internally and externally for the brand
  • Manage technology solutions that assist franchisees with the implementation of local marketing and advertising efforts
  • Play a key role in the development and implementation of a national marketing plan
Essential Competencies:
  • 4 years' experience in Marketing field with knowledge of online and offline tactics
  • Previous experience analyzing digital marketing campaigns, including pay-per-click and Meta
  • Bachelor's degree in marketing, business or related field
  • Microsoft office and Adobe products knowledge and proficiency
  • Adept at learning new technology and marketing platforms
  • Strong verbal and written communication skills
  • Strong organizational and time-management skills
  • Ability to work both independently as well as within a team environment
  • Self-starter
  • Attention to detail is important to you
  • Energetic and enthusiastic attitude
  • Persistence and Persuasiveness
  • Multi-tasking capabilities
  • Ability to see the bigger picture
Preferred Qualifications:
  • Agency experience a plus
  • Green industry or prior lawn care industry experience a plus
  • Meta, Adwords, or Google Analytics certified a plus

  • Brand Marketing Associate Manager

    4 weeks ago

    Raleigh, North Carolina, United States Merz North America Full time

    This Brand Marketing Associate Manager will be working with the Dermal Filler brands. Responsibilities will include supporting brand marketing strategy and execution of tactical programs; driving development and progress of brand marketing tactics; campaign materials; and tracking of sales programs. The focus will be to execute a best-in-class marketing...

  • Brand Marketing Associate Manager

    2 weeks ago

    Raleigh, United States Merz North America Full time

    This Brand Marketing Associate Manager will be working with the Dermal Filler brands. Responsibilities will include supporting brand marketing strategy and execution of tactical programs; driving development and progress of brand marketing tactics; campaign materials; and tracking of sales programs. The focus will be to execute a best-in-class marketing...

  • Marketing and Branding Internship

    2 weeks ago

    Raleigh, North Carolina, United States Tymus Beverly PLLC Full time

    Branding and Marketing Internship at Tymus Beverly, PLLCTymus Beverly, PLLC is on the lookout for a motivated and innovative branding and marketing intern. This role involves supporting the formulation and execution of branding initiatives, social media outreach, and marketing campaigns aimed at boosting our brand visibility and community engagement. Interns...

  • Marketing and Branding Internship

    2 weeks ago

    Raleigh, North Carolina, United States Tymus Beverly PLLC Full time

    Brand Development and Marketing Internship at Tymus Beverly, PLLCTymus Beverly, PLLC is on the lookout for a dynamic and motivated intern to support our branding and marketing initiatives. In this role, you will play a key part in crafting and executing strategies aimed at boosting our brand visibility and engagement within the community. This is an...

  • Brand Marketing Specialist

    2 weeks ago

    Raleigh, North Carolina, United States Red Bull Full time

    Join the dynamic team at Red Bull North America as a Brand Marketing Specialist. In this role, you will take charge of local sampling initiatives and collegiate marketing strategies to enhance product trial, support sales efforts, and cultivate brand loyalty through the Student Marketeer program. You will mentor Student Marketeers to effectively embody the...

  • Branding & Marketing Intern

    3 months ago

    Raleigh, United States Tymus Beverly PLLC Full time

    Job DescriptionJob DescriptionSalary: Tymus Beverly, PLLC is looking for an enthusiastic branding and marketing intern to join our growing firm and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing branding, social media and marketing strategies to achieve brand/name recognition, expand our...

  • Branding & Marketing Intern

    3 months ago

    Raleigh, United States Tymus Beverly PLLC Full time

    Job DescriptionJob DescriptionSalary: Tymus Beverly, PLLC is looking for an enthusiastic branding and marketing intern to join our growing firm and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing branding, social media and marketing strategies to achieve brand/name recognition, expand our...

  • Higher Education Enrollment Marketing Consultant

    2 weeks ago

    Raleigh, North Carolina, United States VisionPoint Marketing Full time

    About VisionPoint MarketingVisionPoint Marketing is a comprehensive marketing agency dedicated to the higher education sector, focusing on brand development, enrollment strategies, and CRM solutions. We collaborate with educational institutions nationwide to help them meet their branding, marketing, and enrollment objectives. Our impressive portfolio...

  • Higher Education Enrollment Marketing Consultant

    1 week ago

    Raleigh, North Carolina, United States VisionPoint Marketing Full time

    Position OverviewCompany Background: VisionPoint Marketing is a comprehensive marketing agency dedicated to the higher education sector, focusing on brand development, enrollment strategies, and CRM solutions. We collaborate with educational institutions nationwide to fulfill their marketing and enrollment objectives. Our portfolio showcases numerous...

  • Marketing Strategist

    3 weeks ago

    Raleigh, North Carolina, United States VisionPoint Marketing Full time

    What Is VisionPoint?VisionPoint is a full-service marketing agency that specializes in higher education marketing. We partner with colleges and universities across the country to help them achieve their branding, marketing, and enrollment goals. Our portfolio features a range of award-winning campaigns and projects that we showcase at national conferences...

  • Strategic Marketing Consultant

    2 weeks ago

    Raleigh, North Carolina, United States VisionPoint Marketing Full time

    Job OverviewAbout VisionPoint Marketing:VisionPoint Marketing is a comprehensive marketing agency dedicated to the field of higher education. We collaborate with educational institutions nationwide to help them achieve their branding, marketing, and enrollment objectives. Our portfolio showcases a variety of award-winning campaigns and projects presented at...

  • Enrollment Marketing Strategist

    3 months ago

    Raleigh, United States VisionPoint Marketing Full time

    Job DescriptionJob DescriptionWhat is VisionPoint?VisionPoint is a full-service higher education marketing agency specializing in brand, enrollment marketing, and CRM support. We partner with colleges and universities across the country to help them achieve their branding, marketing, and enrollment goals. Our portfolio features a range of award-winning...

  • Strategic Marketing Consultant

    2 weeks ago

    Raleigh, North Carolina, United States VisionPoint Marketing Full time

    About VisionPoint MarketingVisionPoint Marketing is a comprehensive marketing agency focused on the higher education sector. We collaborate with educational institutions nationwide to help them realize their branding, marketing, and enrollment objectives. Our portfolio showcases a variety of award-winning campaigns and initiatives that we present at national...

  • Associate Manager, Brands

    2 months ago

    Raleigh, North Carolina, United States Wasserman Full time

    Wasserman is a leading marketing, management, representation and sales business that serves talent, brands and properties on a global scale. We operate at the epicenter of sports, music, entertainment and culture, empowering clients, igniting passions and inspiring fans worldwide.Our brands and properties division works with iconic brands and rights holders,...

  • Marketing Analyst

    4 days ago

    Raleigh, North Carolina, United States Amazon Full time

    About the RoleWe are seeking a highly skilled Marketing Analyst to join our Employer Brand team at Amazon. As a key member of our team, you will be responsible for driving meaningful and scalable metrics and analytical reporting that impact global recruitment efforts.Key ResponsibilitiesIdentify paid media shortcomings and develop successful campaign...

  • Marketing Strategist

    3 months ago

    Raleigh, United States VisionPoint Marketing Full time

    Job DescriptionJob DescriptionWhat Is VisionPoint?VisionPoint is a full-service marketing agency that specializes in higher education marketing. We partner with colleges and universities across the country to help them achieve their branding, marketing, and enrollment goals. Our portfolio features a range of award-winning campaigns and projects that we...

  • Brand Building Manager

    3 months ago

    Raleigh, United States Indie Consulting Full time

    Job Type Full-time Description The Role: The Brand Building Manager will assist in creating and maintaining a strong digital presence for our company and our clients. Your role is to implement digital marketing strategies through social media accounts and web presence. Ultimately, you should be able to increase web traffic and customer engagement metrics...

  • Senior Account Manager

    4 weeks ago

    Raleigh, United States 919 Marketing Full time

    Job DescriptionJob DescriptionSalary: What you will doThe Senior Account Manager is the main point of contact for some of 919’s largest clients. They own the setup, delivery, and optimization of marketing campaigns for 919s high tier clients in collaboration with cross functional partners. This person is an expert in managing client expectations with...

  • Lead Client Relationship Manager

    2 weeks ago

    Raleigh, North Carolina, United States 919 Marketing Full time

    Job OverviewSalary:Key ResponsibilitiesThe Senior Account Manager serves as the primary liaison for some of 919's most significant clients. This role encompasses the initiation, execution, and enhancement of marketing initiatives for high-profile clients, collaborating closely with various internal teams. This individual excels in managing client...

  • Project Manager

    7 days ago

    Raleigh, United States VisionPoint Marketing Full time

    Job DescriptionJob DescriptionWhat is VisionPoint?VisionPoint is a full-service marketing agency that specializes in higher education marketing. We partner with colleges and universities across the country to help them achieve their branding, marketing, and enrollment goals. Our portfolio features a range of award-winning campaigns and projects that we...