Senior Marketing

3 weeks ago

Hillside, United States NECA Full time

About our Family of Brands:

Ad Populum aligns corporate strategy and fosters growth across its unique, robust roster of subsidiary companies. Ad Populum's brands are legendary: NECA, the industry leader in pop culture action figures and collectibles; Joseph Enterprises, Inc. creators of American icons such as Chia Pet and The Clapper; Rubies, the world's largest designer, manufacturer, and distributor of Halloween costumes and accessories; Enesco, the respected leader in gifts and home décor, including collectible holiday villages by Department 56; Kidrobot, the premier creator of limited edition art toys and plush; WizKids, the experts in tabletop gaming and a top producer of miniatures and award-winning games worldwide; ExKaliber, an esteemed collective of Amazon brands that ranks among the top 150 Amazon sellers globally; Graceland, the home of Elvis Presley and Rock n Roll's top travel destination; Smiffys, a leading global innovator in fancy dress, Halloween and Carnival manufacturing since 1894; and Radical Share serves as the internal marketing agency dedicated to the Ad Populum brand portfolio.

Job Summary:

WizKids is seeking a talented hands-on experienced Senior Marketing Manager to lead our comprehensive marketing efforts. Reporting directly to the VP of Marketing, this position will create and carry out one-of-a-kind marketing programs for WizKids product lines.

This role focuses on the development and implementation of comprehensive marketing campaigns. Additionally, it involves managing creative copy and content for in-store and online products. The ideal candidate will be a creative thinker with a proven track record of driving brand success across multiple platforms. This ideal candidate will have an entrepreneur mentality who is a self-starter who is able to maximize resources.

Supervisory Responsibilities:

  • Trains new Marketing staff.
  • Oversees the daily workflow of the Marketing department to ensure successful delivery of marketing campaigns.
  • Provides constructive and timely performance evaluations.

Duties/Responsibilities:

  • Create comprehensive marketing plans to promote WizKids products and ensure successful product launches.
  • Work directly with sales, senior management, and product teams to drive awareness and consumer engagement for our products and programs.
  • Collaborate with other department leads including sales and product development to align marketing campaigns with department goals.
  • Collaborate with cross-functional teams, including web designers, content team members, retailers, e-commerce, and graphic designers, to ensure cohesive branding.
  • Cultivate new marketing partnerships, and lead communication with existing partners (Marvel, Dungeons & Dragons, etc.) for ongoing marketing activities.
  • Create and execute strategies that enhance brand equity and drive market growth.
  • Craft compelling and coherent brand messages that resonate with target audiences.
  • Create new content for emails, ads, and other customer-facing assets.
  • Conduct market research to report on industry trends, customer needs, and the competitive landscape.
  • Launch regular A/B or new tactic tests and share results and insights.
  • Track marketing campaigns KPIs to report on strengths, weaknesses, and how to support areas of the business that will make the most impact.

Required Skills/Abilities:

  • Strong strategic planning and execution skills.
  • Excellent written and verbal communication skills, with the ability to communicate effectively and professionally across a variety of diverse teams.
  • Proficient in DTC and B2B campaign design.
  • Proven track record of developing and executing successful marketing strategies.
  • Creative thinker with the ability to develop innovative marketing ideas.
  • Strong project management skills and the ability to manage multiple priorities.
  • Analytical mindset with the ability to interpret data and make informed decisions.
  • Ability to prioritize, multi-task, and be detail-oriented in a fast-paced, high-growth environment.
  • Ability to handle confidential information with integrity.

Key Competencies:

  • Strategic Thinking
  • Creativity and Innovation
  • Communication and Influence
  • Project Management
  • Analytical Skills

Education and Experience:

  • Bachelor's degree in marketing, Business Administration, Communications, or a related field.
  • Prior experience of 6+ years in a similar role.

Physical Requirements:

  • Prolonged periods of sitting at a desk and working on a computer.
  • Occasional travel may be required for consumer events.

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