Marketing Manager in New York, NY
4 weeks ago
Location - New York, NY, 10018, Hybrid (Max 2 days/week)
Duration -09/16/2024 to 12/15/2024 (Extension Possible)
Req ID - 14377190
Job Description:
- The CRM Targeting Specialist will support and drive the email, direct mail, SMS/MMS, and digital targeting lists production process, coordinate the delivery of material/assets, and confirm required activities are completed to meet deadlines. The specialist is accountable for the accuracy, timeliness, and consistency of all campaigns.
Major Duties and Responsibilities:
- Manage asset receipt and validation in the workflow tool, internal campaign sign-off, and timelines.
- Create campaign target audience lists in IBM Unica 12 tool to be delivered across different platforms (e.g., Oracle Responsys, external vendor via SFTP/API).
- Ensure the overall success of daily operations.
- Serve as the contact for all day-to-day email production items across multiple Optical brands (e.g., LC, TO, PV).
- Actively participate in weekly production meetings with cross-functional team members.
- Set up email deployments, including A/B subject line testing and send-time optimized deployments.
- Produce customer target audience list counts to size business opportunities upon business requests for all communication channels (e.g., email, DM, SMS, digital targeting).
- Collaborate with other departments/partners (e.g., IT CRM, TAB IT, Marketing, Compliance) to ensure technical data flows are working and processes are properly performed.
Basic Qualifications:
- Bachelor's Degree in Marketing, Analytics, or a related field.
- 3+ years of experience.
- Experience managing activities across multiple team members/functions.
- Experience using a trafficking tool or production management software to coordinate activities.
- Ability to problem-solve and exercise critical thinking in a technical environment.
- Ability to work in a fast-paced environment and manage multiple projects from start to finish.
- Strong project management skills, including the ability to prioritize tasks.
- Excellent interpersonal skills; capable of supporting a team environment.
- Detail-oriented and process-oriented.
- Proficient with targeting tools (Unica 12 preferred).
- Proficient in Microsoft Office.
- Adobe Analytics preferred.
- QA email rendering and functionality.
- Troubleshoot and resolve data-related issues.
- Perform data testing.
- Circulate proofs for approval.
Preferred Qualifications:
- Experience with SQL.
- Customer digital targeting experience.
- Experience with Unica IBM 10/12.
- Experience with Oracle Responsys.
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