Brand Manager

3 weeks ago

New York, United States The Flowery NY Full time

Brand Strategy & Development

Take the lead in shaping and growing The Flowery’s brand. You’ll craft a strategy that connects with our audience and strengthens our identity, ensuring consistency in how we look, feel, and speak across all channels. Partner closely with Flowery Marketing to create engaging social media content that speaks to our community and supports our retail and off-site activations.

Campaign & Activation Leadership

From store openings to holiday events, you’ll spearhead the planning and execution of memorable in-store and off-site experiences. This includes working with local teams to bring brand collaborations, celebrity appearances, and community events to life. You’ll also be traveling between our retail locations, providing hands-on support, identifying local opportunities, and building strong community ties.

Collaboration with Third-Party Brands

You’ll collaborate with third-party brands in our retail spaces to create exciting co-branded experiences and joint promotions that benefit both brands. Managing the flow of merchandise and ensuring every location has what it needs for smooth activations will also be part of your role.

Market Insights & Performance

Stay on top of the latest trends and competitor activities, using your insights to shape strategy and identify new opportunities. You’ll also track the effectiveness of campaigns and brand performance, ensuring that we’re always evolving and staying relevant in the market.

Budget & Resource Management

Manage the marketing budget, ensuring resources are allocated efficiently and campaigns deliver strong results. Your focus will be on maximizing ROI while staying aligned with our overall business goals.

* The Flowery is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

The Flowery IS UNITED BY OUR VISION, MISSION, & VALUES

Our Vision – why we exist – is to pioneer well-being and improve the quality of life for humanity through the benefits of cannabinoids.

Our Mission – how we will do this – is to build a leading, global well-being company through the best talent, our values, trusted and recognized brands, science and technology-based innovation, and a relentless focus on execution and continuous improvement.

Our Values – Integrity | Collaboration | Alignment | Intentionality | Accountability | Agility

DUTIES YOU SHOULD UNDERSTAND: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Must be able to pass a Level 2 Background Check for eligibility. 

Requirements

  • Education:Bachelor's degree in Marketing, Business, Communications, or a related field is preferred. 
  • Experience:
    3+ years of experience in brand management, marketing, or a related field, preferably within the cannabis or CPG (consumer packaged goods) industry. Experience in a highly regulated market is highly desirable.
  • Knowledge & Skills:
    • Strong understanding of the cannabis industry, market dynamics, and consumer trends.
    • Proven ability to develop and execute successful brand strategies and marketing campaigns.
    • Creative mindset with the ability to think outside the box and adapt to evolving industry trends.
    • Excellent communication skills (both verbal and written), with the ability to tailor messaging for different audiences.
    • Strong analytical skills and experience working with brand performance data and KPIs.
    • Familiarity with regulatory compliance and legal considerations in cannabis marketing.
    • Proficiency with marketing software tools, including social media platforms, analytics tools, and project management software.
  • Personal Attributes:
    • Strong leadership and collaboration skills.
    • Entrepreneurial mindset with a proactive, solutions-oriented approach.
    • Passion for cannabis culture and the evolving landscape of the industry.
    • Adaptable to a fast-paced, rapidly changing environment.

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