Sr. Marketing Manager
3 weeks ago
About Us:
Tiff's Treats is a growing, innovative company dedicated to creating memorable experiences through warm, fresh-baked cookie delivery in 150 locations (and growing) across the US.
Job Summary:
We are looking for an experienced and creative marketing leader to develop and execute high-impact strategies that expands our presence and drives new and repeat customer growth. This role will lead a high-performing marketing team, manage large-scale campaigns, and collaborate across departments to ensure all marketing efforts align with our company's business objectives. The ideal candidate has deep expertise in multi-channel marketing, strong leadership skills, and a proven ability to execute innovative ideas that translate into measurable results.
Key Responsibilities:
- Lead the development and execution of a comprehensive marketing strategy that drives brand awareness, customer acquisition and engagement, and sales growth across multiple locations.
- Oversee all marketing functions, including digital marketing, social media, branding, product launches, customer loyalty programs, public relations, and local store marketing.
- Collaborate closely with cross-functional teams (Operations, Sales, Engineering) to align marketing initiatives with company goals and product offerings.
- Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, accountability, and excellence in execution.
- Utilize data-driven insights to track, measure, and refine marketing efforts, ensuring continuous optimization of campaigns.
- Stay ahead of industry trends, emerging technologies, and competitive analysis to keep Tiff's Treats at the forefront of innovation.
- Establish and maintain relationships with external partners, agencies, and vendors to support the execution of marketing initiatives.
- 5-10 years of experience in marketing marketing with at least 2 years of experience managing direct reports.
- Industry experience within multi-unit retail, restaurant, or hospitality environment is a plus, but not required
- Proven track record of developing and executing successful marketing strategies that drive business results.
- Strong leadership and team management skills with experience leading a team to execute detailed projects.
- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Creative and strategic thinker with the ability to adapt strategies to changing market conditions.
- Data-driven mindset, with experience in utilizing analytics to drive decision-making.
- Exceptional communication, collaboration, and presentation skills.
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
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