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Digital Marketing Specialist
3 months ago
WHO ARE WE?
Foliot Furniture is a dynamic and successful company in the furniture industry in North America. The company's mission is to design and manufacture premium quality furniture while creating a harmonious environment for its customers for its employees and for its local communities. Founded on sound values, the company relies on participatory management, efficient engineering, and sustainable development to promote its economic growth and the fulfillment of its employees.
The company, whose head office operates factories in Saint-Jérôme, Mirabel (Canada), Las Vegas (USA).
Are you stimulated by daily challenges, teamwork and an environment that is constantly changing? Is the development of your skills important to you? Join Foliot Furniture and Embark in History
JOB PROFILE
The Digital Marketing Coordinator will be an integral part of our marketing team, responsible for supporting the digital marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing. You'll work closely with cross-functional teams to ensure alignment with overall marketing objectives and contribute to the company's growth through targeted digital campaigns.
ROLE AND RESPONSIBILITIES
Collaborates with business constituents to develop digital marketing plans and programs.
Execute our social media strategy by developing our social media calendar and its content, monitoring and reporting on our engagement and positioning.
Monitor social media trends, engage with the audience, and leverage social listening tools to gather insights and drive engagement strategies.
Oversees and executes email marketing campaigns, from creative development through execution.
Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports.
Understand, customize, and optimize the entire campaign management process to include new campaign requirements, development tests, production execution and quality control.
Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness.
Performs additional duties and responsibilities as assigned by management.
Stay in tune with industry news across our various markets.
JOB REQUIREMENTS
Minimum 3 year of experience working with digital marketing campaigns and social media platforms.
Understanding of general digital marketing terms and tactics (SEM, SEO, targeted display, social media).
Track records of social media and email campaigns success.
Logical, process-oriented person who effectively and strategically contributes to campaigns.
Highly analytical and creative thinker who is comfortable working with ambiguity and is genuinely passionate about data and analytics.
Professional demeanor; comfortable presenting to and interacting directly with clients and management.
Demonstrated ability to successfully collaborate in various team environments with dynamic priorities while meeting deadlines.
Quick-witted; understands and offers solutions regarding various responsibilities.
AN ASSET
Knowledge of:
HubSpot
WordPress, or other CMS and SEO practices
Paid media tools
Google Analytics
AI Tools
Copywriting and proofreading skills
