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Paid Search Analyst

1 month ago

Baton Rouge, United States Click Here Publishing L L C Full time

Do you have experience building paid search campaigns? Are you data-driven and enjoy analyzing campaign performance? Our Paid Search Analyst at Click Here Digital manages a portfolio of paid search campaigns on Google and Bing, as well as other search marketing engines.

Job Description

As a Paid Search Analyst, you will play a crucial role in managing and optimizing paid search services and solutions across various platforms such as Google Ads, Bing Ads and others. A successful Paid Search Analyst will effectively manage paid search performance and budget in order to maximize ROI and drive traffic.

Job Responsibilities:

  • Plan, execute, and optimize paid search campaigns based on client goals and objectives
  • Collaborate closely with account managers on strategy, provide campaign performance and recommend opportunities for improvement.
  • Maintain performance standards on all assigned accounts
  • Monitor Budget Pacing, Conversion Tracking, and Traffic Quality
  • Monitor and analyze campaign performance such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to identify opportunities for optimization and improvement.
  • Test products to determine propensity to drive positive results.
  • Generate regular reports to track campaign performance and communicate key findings.
  • Stay up to date on the latest industry trends, best practices to ensure our paid search strategies remain cutting-edge and competitive.
Required Qualifications:
  • Minimum 1 year of experience with paid search campaign management
  • Experience and strong understanding of PPC advertising
  • Experience using industry tools such as Google Analytics, Google Adwords, SA360, etc.
  • Understand paid media advertising budget management and effective, data-driven ad spend.
  • Ability to analyze data sets and identify trends based on industry KPIs.
  • Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
  • Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
  • Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights.
  • Excellent time-management and organizational skills
  • Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)
Preferred Qualifications:
  • Agency experience
  • Experience in automotive, legal and/or medical verticals
  • Bachelor’s degree in Marketing, Business, Data Analytics, ISDS, or equivalent experience
  • Google Certifications (Google Analytics, Google Ads)


Onsite, Full-Time

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