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Paid Search Analyst
2 months ago
Do you have experience building paid search campaigns? Are you data-driven and enjoy analyzing campaign performance? Our Paid Search Analyst at Click Here Digital manages a portfolio of paid search campaigns on Google and Bing, as well as other search marketing engines.
Job Description
As a Paid Search Analyst, you will play a crucial role in managing and optimizing paid search services and solutions across various platforms such as Google Ads, Bing Ads and others. A successful Paid Search Analyst will effectively manage paid search performance and budget in order to maximize ROI and drive traffic.
Job Responsibilities:
- Plan, execute, and optimize paid search campaigns based on client goals and objectives
- Collaborate closely with account managers on strategy, provide campaign performance and recommend opportunities for improvement.
- Maintain performance standards on all assigned accounts
- Monitor Budget Pacing, Conversion Tracking, and Traffic Quality
- Monitor and analyze campaign performance such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to identify opportunities for optimization and improvement.
- Test products to determine propensity to drive positive results.
- Generate regular reports to track campaign performance and communicate key findings.
- Stay up to date on the latest industry trends, best practices to ensure our paid search strategies remain cutting-edge and competitive.
Required Qualifications:
- Minimum 1 year of experience with paid search campaign management
- Experience and strong understanding of PPC advertising
- Experience using industry tools such as Google Analytics, Google Adwords, SA360, etc.
- Understand paid media advertising budget management and effective, data-driven ad spend.
- Ability to analyze data sets and identify trends based on industry KPIs.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
- Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
- Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights.
- Excellent time-management and organizational skills
- Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)
Preferred Qualifications:
- Agency experience
- Experience in automotive, legal and/or medical verticals
- Bachelor's degree in Marketing, Business, Data Analytics, ISDS, or equivalent experience
- Google Certifications (Google Analytics, Google Ads)
Onsite, Full-Time
