Product Marketing Manager

3 weeks ago

Scottsdale, United States SMI IMAGING LLC Full time
Description

About Us
SimonMed Imaging is a leading provider of radiologic imaging services, dedicated to delivering innovative and high-quality imaging solutions. We specialize in leveraging cutting-edge technology, including artificial intelligence, to enhance diagnostic capabilities and improve patient outcomes. Our marketing strategies are central to our mission of educating and engaging our target audience, ensuring that our advanced services reach those who need them.

Key Responsibilities
  • Product Launches: Plan and execute the go-to-market strategy for new imaging services, with a focus on AI-enhanced technologies, ensuring timely and impactful launches.
  • Positioning & Messaging: Develop compelling product positioning and messaging that differentiates our solutions in the market, targeting healthcare providers and patients alike.
  • Sales Enablement: Create and deliver sales materials, including presentations, brochures, and product training resources, to support the sales team in effectively promoting our offerings.
  • Product Collateral: Create product collateral, website copy and content to build awareness and educate our key audiences.
  • Market Research & Insights: Conduct market research and competitive assessments to understand trends, needs, and competitive landscape, and translate insights into actionable marketing strategies.
  • Digital Campaigns: Collaborate with the marketing team and agency partners to create and optimize online campaigns promoting our services, focusing on lead generation and conversion.
  • Collaboration with Medical Teams: Work closely with medical teams to understand product features and translate technical details into patient-friendly language.
  • Patient Feedback & Usage: Gather feedback from patients, sales team and our sites to understand patient usage and continually refine product positioning and communication strategy to resonate with our target audiences.
Qualifications
  • Bachelor's degree in Marketing, Business, Healthcare, or a related field.
  • 3-5 years of experience in product marketing, preferably within the healthcare, medical devices, or imaging industry.
  • Strong understanding of product lifecycle management, from market analysis to launch execution.
  • Experience in developing marketing strategies for AI-driven technologies is a plus.
  • Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Strong analytical mindset with experience using data to inform marketing decisions.
What We Offer
  • Competitive salary and benefits package.
  • Opportunity to work with cutting-edge technologies that are transforming healthcare.
  • A collaborative and innovative work environment.
  • Professional growth and development opportunities.

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