Campaign Manager, Influencer Marketing
2 weeks ago
Remote
Salary: $90k - 105k
*Must have beauty influencer campaign development experience*
*Must have passion for Beauty Space*
*Nice to have some minimal design/visual skillset*
Company Overview:
Our client is an Influencer Marketing Agency, that is partnering with a Luxury Cosmetics Brand.
Job Overview:
Our client is seeking a Creative Strategist/Art Director to lead and oversee the production of dynamic campaigns for their cosmetic/beauty brand client. The ideal candidate will blend client objectives with insight-driven creativity, crafting compelling concepts that breathe life into creator campaigns. This role requires a deep passion for the beauty space.
Responsibilities:
- Develop creative concepts that differentiate beauty brands and resonate with the target audience.
- Generate innovative and strategic ideas for beauty campaigns that align with client objectives.
- Determine the optimal media mix and social platform allocation for maximum impact.
- Provide clear guidance to creative teams, including Copywriters and Creator Management, to ensure that the creative execution aligns with strategic vision.
- Craft persuasive brand stories that connect emotionally with consumers.
- Develop key messaging and positioning that effectively communicates the brand's value proposition.
- Utilize consumer insights and market data to inform creative decisions and refine campaign strategies.
- Create compelling presentations outlining strategic rationale behind campaign concepts.
Qualifications:
- At least 4+ years of experience in visual design, creative strategy, and creator marketing within the beauty space.
- Strong knowledge of current trends and innovations in influencer marketing on various social platforms.
- Excellent communication skills with strong presentation abilities
- Ability to write persuasive copy
- Eye for design/aesthetics
- Bias for action; ability to improve team output proactively
- Comfortable creating organization/processes where necessary
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