We have other current jobs related to this field that you can find below

  • Senior Manager

    3 hours ago

    New York, New York, United States Tiger Analytics Full time

    About Tiger Analytics:Tiger Analytics is a leading advanced analytics consulting firm, serving as a trusted partner for multiple Fortune 100 companies. Specializing in Data Science, Machine Learning, and AI, our team delivers valuable insights that drive business success. Recognized by industry analysts including Forrester and Gartner, we are known for our...

  • Web Analytics

    4 days ago

    New York, United States TWO95 International Full time

    Job Title: Devops Engineer /Web Analytics. Location: NYC, NY OR Los Angeles Duration: 6+ Months contract Project Overview: Creating and developing different website experiences Job Summary: 7 years of experience with a focus in Web Analytics Bachelors degree, in Marketing, Business, Engineering or a related field. Strong experience creating advanced...

  • Senior Analyst, Customer Analytics

    3 weeks ago

    New York, United States The Hired Guns Full time

    The Hired Guns are seeking a stats-forward Senior Analyst, Customer Analytics who specializes in personalization and SQL to join a testing-focused analytics team at a top-ten e-commerce company achieving unparalleled digital growth. The Nitty Gritty The backstory on the organization and why they need to hire you! This e-comm giant is investing big time in...

  • Senior Analyst, Customer Analytics

    3 months ago

    New York, United States The Hired Guns Full time

    The Hired Guns are seeking a stats-forward Senior Analyst, Customer Analytics who specializes in personalization and SQL to join a testing-focused analytics team at a top-ten e-commerce company achieving unparalleled digital growth. The Nitty Gritty The backstory on the organization and why they need to hire you! Let’s face it: Retail Media is the new...

  • Credit Analyst

    2 weeks ago

    New York, United States Fitch Ratings Full time

    At Fitch, we have an open culture where employees are able to exchange ideas and perspectives, throughout the organization, irrespective of their seniority. Your voice will be heard allowing you to have a real impact. We embrace diversity and appreciate authenticity encouraging an environment where employees can be their true selves. Our inclusive and...

  • Senior Analyst, Growth

    3 weeks ago

    New York, United States Meredith Full time

    About The Role. Are you a highly-analytical thinker and detail-oriented doer? Are you ready to be immersed in digital product management, content strategy, big data analysis, and online marketing for the fastest-growing largest publisher on the web? Senior Analyst, Strategy, Content, Growth, Analyst, Product Management, Business Services

  • Web Analytics Manager

    3 months ago

    New York, United States Tommy John Full time

    Tommy John is a comfort-focused lifestyle brand committed to solving the problem people have with their clothing. Most well-known for reimagining the fabric, fit, and function of underwear and undershirts, Tommy John has spent the past decade making the online and in-store shopping experience more comfortable. We are constantly on a mission to add smart,...

  • Senior Growth Analyst

    5 days ago

    New York, New York, United States Dotdash Meredith Full time

    Job Title Senior Analyst, Growth & Content Strategy Job Description About The Role Are you a detail-oriented individual with a strong analytical mindset? Do you aspire to engage in digital product management, content strategy, extensive data analysis, and online marketing for a leading publisher in the digital space? Join our team that drives organic and...

  • Growth Strategy Senior Analyst

    6 days ago

    New York, New York, United States Dotdash Meredith Full time

    Job Title Senior Analyst, Growth & Content Strategy Job Description About The Role Are you a detail-oriented individual with a knack for analytical thinking? If you are prepared to dive into digital product management, content strategy, extensive data analysis, and online marketing for a leading publisher, we invite you to explore this opportunity. You will...

  • Senior Web Developer

    2 weeks ago

    New York, United States Edify Technologies Full time

    Job Title: Senior Web Developer Job Location: New York city, NY (Hybrid work model) Duration: Full time About the Company: Transforming Businesses with Innovative Digital Solutions! Headquartered in Naperville, IL, we are a dynamic team with over two decades of industry expertise, dedicated to delivering robust business solutions, staff augmentation, and a...

  • Senior Web Developer

    2 weeks ago

    New York, United States Edify Technologies Full time

    Job Title: Senior Web Developer Job Location: New York city, NY (Hybrid work model) Duration: Full time About the Company: Transforming Businesses with Innovative Digital Solutions! Headquartered in Naperville, IL, we are a dynamic team with over two decades of industry expertise, dedicated to delivering robust business solutions, staff augmentation, and a...

  • US Analytics Sales Leader

    3 weeks ago

    New York, New York, United States Amazon Web Services, Inc. Full time

    Amazon Web Services (AWS) is proud to be the pioneer and widely recognized leader in Cloud Computing.Our web services provide IT infrastructure in-the-cloud that is used by hundreds of thousands of developers and businesses around the world.These customers range from start-ups to leading web companies to Global 500 companies in industries such as financial...

  • Senior Manager of Analytics and Insights

    1 week ago

    New York, United States Synergy Interactive Full time

    Reporting to the Director, Digital Operations, this position will collaborate and work alongside the think tank, content, product, design, and technology teams to help shape our approach to data analysis and insights.The major responsibilities of this position will include (but are not limited to):Strategic Data Leadership: Lead the development and...

  • Senior Manager of Analytics and Insights

    1 week ago

    New York, United States Synergy Interactive Full time

    Reporting to the Director, Digital Operations, this position will collaborate and work alongside the think tank, content, product, design, and technology teams to help shape our approach to data analysis and insights.The major responsibilities of this position will include (but are not limited to):Strategic Data Leadership: Lead the development and...

  • Senior Analyst

    2 weeks ago

    New York, United States Wunderman Thompson Full time

    As a Senior Analyst, you will help shape the strategic direction of a clients digital marketing strategy by providing data-driven insights that relate to business challenges. You will be expected to manage projects to successful completion with coll Senior Analyst, Health, Analyst, Business, Analytics, Technology, Digital

  • Senior Analyst

    2 months ago

    New York, United States Brookfield Asset Management Full time

    Location Brookfield Place New York - 250 Vesey Street, 15th Floor Brookfield Culture Brookfield has a unique and dynamic culture. We seek team members who have a long-term focus and whose values align with our Attributes of a Brookfield Leader: Entrepreneurial, Collaborative and Disciplined. Brookfield is committed to the development of our people through...

  • Senior Quantitative Research Analyst

    6 days ago

    New York, New York, United States Citigroup Inc Full time

    Position Overview:The Senior Quantitative Research Analyst plays a pivotal role in shaping the strategic direction of the organization by leveraging advanced statistical, computational, and architectural knowledge. This individual is recognized as a technical expert within the domain, possessing a solid understanding of commercial dynamics. The role requires...

  • Senior Data Analyst

    2 months ago

    New York, United States iTalent Digital Part time $30 - $35

    We have an immediate need for Senior Data Specialists*** who can work the full life cycle, from requirement gathering to reporting data. The business has continued to evolve, and this growing group is the central hub for analytics and reporting for the entire company. Skills and Attributes needed: MS SQL, Power BI and Azure skills. Ability to work with the...

  • US Analytics Sales Leader

    1 week ago

    New York City, United States Amazon Web Services, Inc. Full time

    Amazon Web Services (AWS) is proud to be the pioneer and widely recognized leader in Cloud Computing.Our web services provide IT infrastructure in-the-cloud that is used by hundreds of thousands of developers and businesses around the world.These customers range from start-ups to leading web companies to Global 500 companies in industries such as financial...

  • Analyst, Ticketing Analytics

    1 week ago

    New York, United States Major League Baseball Full time

    Analyst, Ticketing Analytics MLBs Strategy & Development (S&D) organization is a centralized resource within Baseballs Office of the Commissioner. The S&D organization works cross-functionally across MLB to support the development and execution of Analytics, Analyst, Ticket, Data Engineer, Strategy, Technology

Senior Analyst, Web Analytics

2 months ago

New York, United States IPG Mediabrands Full time
Senior Analyst, Web Analytics Location: United States, , Agency: Kinesso Performance Marketing - United States Ref#: 9543 Job Function: Data & Analytics Type of Contract: Regular

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

KINESSO is seeking an energetic, proactive, and analytically minded person to join our organic insights team. The Web Analytics Senior Analyst is responsible for helping KINESSO clients understand how their online presence drives business results while maintaining the integrity of that data through their various website analytics platforms. This role supports the development, implementation, and management of web analytics and tagging strategies for KINESSO clients. The job includes a great deal of client contact and collaboration between teams such as paid, owned, and earned media in addition to CRM, creative, and web development.

Responsibilities
  • Deliver successful web analytics tactics based on direction from media and SEO leads.
  • Work with Web Analytics team lead to audit and implement web analytics properties across Google Analytics and Google Tag Manager.
  • Work with Web Analytics team lead to develop segmentation, tags, triggers, and variables to ensure accurate tracking of website activity.
  • Create automated client dashboards and large-scale reports that yield qualitative and quantitative trends.
  • Collect and analyze data sets to create insights to improve website engagement, client website goals, and overall business KPIs.
  • Produce data-backed recommendations to partners and clients to shape business goals (website, media, non-digital).
  • Work with cross-functional departments to develop and track required tags and details of web analytics initiatives.
  • Create reports with specific data-backed recommendations based on total website performance as well as Media channel-specific recommendations.
  • Maintain project management processes to manage multiple web analytics projects at once.
  • Deliver presentations and reports to marketing teams and other client stakeholders to explain and illustrate complex analytical findings.
Required Skills & Experience
  • Ample experience in web analytics is essential for this role; candidates who do not possess relevant experience will not be considered.
  • Google Tag Manager experience, specifically creating/editing tags, triggers, and variables.
  • Proficient in MS Office (Outlook, Excel, PowerPoint) and project management tools.
  • KINESSO does not require candidates to have a college degree
Desired Skills & Experience
  • Google Analytics certification or Adobe Analytics equivalent with experience managing and manipulating accounts, properties, and views.
  • Familiarity with at least one online dashboard platform.
  • Client management and presentation experience, preferably within the Fortune 500.
  • Ability to effectively communicate with clients, particularly around explaining and illustrating technical concepts to those in non-technical roles.
  • Ability to manage and prioritize multiple projects and tasks simultaneously.
  • Basic knowledge of digital marketing.
We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Salary Range $1-$1 USD