Head of Brand Campaigns

4 weeks ago

Boston, United States SEMrush Full time

Hi there
We are Semrush, a global IT company developing our own product - a platform for digital marketers. New stars are born here, so don't miss your chance.This is our role Head of Brand Campaigns for those who are eager to play with fonts, don't shy away from style guides and possess a desire for endless improvement.

Tasks in the role

  • We're looking for a strong brand leader who would scale our presence to new audiences. And create a unique experience for them with a set of brand activations

Who you are:

  • You've managed large-scale brand activations that attracted millions of people, and you know how to tie it to revenue. Your experience lies in organic channels, creative stunts, and out-of-the-box campaigns, all executed by you and your team. You give reasons for people to generate the WOM. You know how social media works and know how to get the audience to talk about your brand.

  • Be the Brand Champion. Be the primary point of contact who defines and owns the messaging, strategy, and experience of the audience who interacts with our brand.

  • Manage three to four large brand activations per year, including our branded in-person conference, ensuring on-time delivery and within budget guidelines.

  • Experiment with smaller campaigns and audience engagement across organic channels in collaboration with other Brand Marketing department teams.

  • Partner with the other marketing teams to develop, test, and launch joint messaging, ensuring campaign alignment across marketing campaigns and sales motions.

  • Create campaigns and messaging that capture the hearts and minds of our users. Connect the emotional values of our audiences to the functional purpose of our products.

  • Partner with global marketing leadership to conceptualize and plan campaigns on a quarterly and annual basis.

  • Measure, analyze, and report on the success of campaigns in terms of business impact.

  • Build and execute the strategy for partner marketing.

  • Make a market for the Semrush App Center across organic channels and support the ad campaign launches with additional push.

  • Manage relationships with key global vendors that will execute the strategy and concepts the internal team would provide.

  • Build and manage brand campaigns budget, meet with finance team and stakeholders to report and update on the spend and outcomes.

  • Manage a small team of project managers/program managers/campaign managers.

Who we are looking for
  • 10+ years of experience in strategy and tactics for brand campaigns, both hands-on and as a team lead.
  • Experience managing brand campaigns with annual budgets over $10M/year (excluding the paid media spend).
  • Demonstrated success in overseeing or creating rich and relevant brand campaign experiences.
  • Highly creative, 'hands-on' leader who embraces ambiguity and defines a way forward.
  • Strong results-based mentality, analytical skills, and data-driven thinking (must be comfortable working with numbers, metrics, and spreadsheets; reporting on the ROI of our efforts).
  • Outstanding listening, interviewing, meeting facilitation, storytelling, and writing skills.
  • A leader who can inspire and direct a wider team that doesn't report to you.
  • Excellent communicator, capable of building and maintaining strong relationships with all stakeholders.
  • Extraordinary verbal and written English skills.
  • A strong mix between B2B and B2C experience is preferred.

Your attitude

  • Extreme ownership. You take responsibility for the outcome. You get things done and you make decisions.
  • Care. You love what you do, and it's more than work to you-it's passion.
  • Proactivity. You call out what's not working, and you offer solutions to ensure the best path forward.
  • Curiosity. You're interested in trying new things. You ask, "What if?" You're always learning, always questioning.
  • Respect. You treat everyone with respect and expect it in return. You believe everyone is doing their best and share feedback in a polite and productive way.
They say there are no perfect candidates, but that might well be you, if
  • You speak multiple languages (ES, DE, FR).
  • You share our common values: Trust, as we prefer to speak up and be our true selves; Sense of Ownership, as it's not worth wasting time on something you don't believe in; and enthusiasm for Constant Change, as we are always looking to make things better.
A bit about the team

The Brand Campaigns Team is responsible for planning and executing brand activations and experiences, expanding the Semrush audience through organic channels, word of mouth, and thought leadership. We are on a mission to make the Semrush brand the first company people discover and think of when it comes to marketing and growing their online presence.

We will try to create all the right conditions for you to work and rest comfortably
  • This is a "work-from-office" role, but you have the flexibility to #wfh for various reasons.
  • Low cost medical, dental, and vision plans.
  • Dependent Care Savings Accounts and Flexible Spending Accounts.
  • Employee Assistance Program.
  • 401(k) plan with flexible ways to save and fully vested employer match up to 4%
  • Unlimited PTO.
  • Paid parental leave.
  • Short-term and Long-term Disability.
  • Accidental death and dismemberment (AD&D) insurance, Life Insurance.
  • Travel Insurance.
  • Corporate Events.
  • Snacks, coffee, tea.
  • Free Parking for employees (Prudential Center).

Finally, a little more about our company

We've been developing our product for 15 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.
Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. All employment decisions are based on business needs, job requirements, merit, and individual qualifications.

Anna

Talent Acquisition Specialist

a.herrera@semrush.com

  • Head of Brand Campaigns

    4 weeks ago

    Boston, United States Semrush Full time

    Job Description Hi there! We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don’t miss your chance. This is our role Head of Brand Campaigns for those who are eager to play with fonts, don't shy away from style guides and possess a desire for endless improvement. Tasks in the...

  • Head of Brand Campaigns

    4 weeks ago

    Boston, United States Semrush Full time

    Job Description Hi there! We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don’t miss your chance. This is our role Head of Brand Campaigns for those who are eager to play with fonts, don't shy away from style guides and possess a desire for endless improvement. Tasks in the...

  • Brand Manager

    2 weeks ago

    Boston, United States MacPaw Full time

    Marketing Boston, USA - Brand Manager**FULL TIME** **MacPaw is a software company, that develops and distributes software for macOS and iOS. Today, our products have more than 30 million users worldwide.** At MacPaw, we believe humans and technology can reach their greatest potential together. - MacPaw is proud to be Ukrainian. The support and development...

  • Head of Content Marketing

    3 weeks ago

    Boston, United States Exclaimer Full time

    Head of Content MarketingDepartment: Marketing Employment Type: Permanent - Full Time Location: US - Boston Reporting To: Elisabeth Goossens DescriptionHead of Content at Exclaimer The Exclaimer content marketing team exists to engage, inspire and enable our audiences to do what they want to better. Within our content we are focusing on educating audiences...

  • Head of Content Marketing

    4 weeks ago

    Boston, United States Exclaimer Full time

    DescriptionHead of Content at Exclaimer The Exclaimer content marketing team exists to engage, inspire and enable our audiences to do what they want to better. Within our content we are focusing on educating audiences and helping solve their complex problems.  This is an opportunity for a creative marketer to put themselves at the centre of the martech...

  • Head of Content Marketing

    3 days ago

    Boston, United States Exclaimer Full time

    **Description**: **Head of Content at Exclaimer** The Exclaimer content marketing team exists to engage, inspire and enable our audiences to do what they want to better. Within our content we are focusing on educating audiences and helping solve their complex problems. This is an opportunity for a creative marketer to put themselves at the centre of the...

  • Senior Marketing Campaign Manager

    4 weeks ago

    Boston, United States Iansresearch Full time

    Senior Marketing Campaign Manager – Content & Comms The Senior Marketing Campaign Manager will be an innovative, agile marketer with strong analytical skills, accountable for the development, implementation, management, and measurement of strategic marketing campaigns that drive brand awareness, engagement, and revenue growth. The ideal candidate will have...

  • Health Marketing Campaign Manager

    2 weeks ago

    Boston, United States Best Buy Co. , Inc. Full time

    As a Health Marketing Campaign Manager you will manage multi-channel B 2 B marketing campaigns for the purpose of driving brand awareness and demand generation across healthcare-specific prospects in health systems, biopharma, and payers. In this rol Campaign Manager, Marketing, Health, Manager, Healthcare, Business Services, Retail, Strategy

  • Head of Marketing

    4 weeks ago

    Boston, United States TireTutor Full time

    Skills: Marketing Analytics, Lead Gen strategies, MQL/SQL conversions, B2B Marketing, Email Campaigns, Product Marketing & Business InsightsTireTutor is looking for a Head of Marketing to add to our team! Work with founders that understand the auto industry needs, know how to prioritize and how to deliver value to the customers. Join a team of easy going...

  • Head of Marketing

    2 weeks ago

    Boston, United States TireTutor Full time

    Skills: Marketing Analytics, Lead Gen strategies, MQL/SQL conversions, B2B Marketing, Email Campaigns, Product Marketing & Business InsightsTireTutor is looking for a Head of Marketing to add to our team! Work with founders that understand the auto industry needs, know how to prioritize and how to deliver value to the customers. Join a team of easy going...

  • Head of Marketing

    4 weeks ago

    Boston, United States TireTutor Full time

    Skills: Marketing Analytics, Lead Gen strategies, MQL/SQL conversions, B2B Marketing, Email Campaigns, Product Marketing & Business InsightsTireTutor is looking for a Head of Marketing to add to our team! Work with founders that understand the auto industry needs, know how to prioritize and how to deliver value to the customers. Join a team of easy going...

  • Specialist, Campaign Services

    3 days ago

    Boston, United States United Way of Massachusetts Bay Full time

    **UNITED WAY OF MASSACHUSETTS BAY** - United Way of Massachusetts Bay is committed to hiring individuals who reflect the diversity of our communities._ **LOCATION**: Boston, Attleboro, or Beverly, MA **POSITION **TITLE**: Specialist, Campaign Services **DEPARTMENT**: Development **REPORTS **TO**: Senior Director, Campaign Services **STATUS**: Full time,...

  • Head of Content

    1 week ago

    Boston, United States Fidelity Investments Full time

    **The** Role** As the Head of Content, you will be responsible for a team made up of educational, editorial, and experiential content creators to develop and implement a multi-platform content strategy that engages and educates prospects and customers to make it easier for them to take action to improve their financial lives. This team sits within...

  • Marketing Campaigns Manager

    4 weeks ago

    Boston, United States Best Buy Health Full time

    As a Health Marketing Campaigns Manage r you will manage multi-channel B2B marketing campaigns for the purpose of driving brand awareness and demand generation across healthcare-specific prospects in health systems, biopharma, and payers. In this role you will be responsible for managing overall campaign strategy that will include identifying opportunities,...

  • Marketing Campaigns Manager

    3 days ago

    Boston, United States Best Buy Health Full time

    As a Health Marketing Campaigns Manager you will manage multi-channel B2B marketing campaigns for the purpose of driving brand awareness and demand generation across healthcare-specific prospects in health systems, biopharma, and payers. In this role you will be responsible for managing overall campaign strategy that will include identifying opportunities,...

  • Manager, Corporate Campaigns

    1 week ago

    Boston, United States Ansys Full time

    **Requisition #**: 14388 **Our Mission: Powering Innovation That Drives Human Advancement**: When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the...

  • Brand Activation Marketing Associate

    3 weeks ago

    Boston, United States Asics Digital Full time

    We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’ve always believed in the positive benefits of movement. And this year, we’ve recommitted to this founding purpose, supporting more people to experience the transformative power of movement, on the body and the mind. So, this is your...

  • Corporate Brand Coordinator

    3 weeks ago

    Boston, United States Aquent Full time

    This role is a 6 month contract with strong possibility of extending or converting. The Corporate Brand Coordinator serves as a key partner to the Brand Marketing Manager and Brand Team, working with internal clients across the Business to bring their departmental initiatives to Associates through engaging marking campaigns. The Corporate Brand Coordinator...

  • Head of Marketing

    3 weeks ago

    Boston, United States OneScreen Full time

    OneScreen.ai is revolutionizing marketing by transforming the $10B (US) market for out-of-home advertising (OOH) with a cutting-edge platform that makes it easy for marketers to use data to select the right inventory, purchase, and measure its impact. Because we believe that advertising, like life, is better in the real world. After nearly tripling revenue...

  • Health Marketing Campaign Manager

    2 weeks ago

    Boston, United States Best Buy Full time

    Job DescriptionAs a Health Marketing Campaign Manager you will manage multi-channel B2B marketing campaigns for the purpose of driving brand awareness and demand generation across healthcare-specific prospects in health systems, biopharma, and payers. In this role you will be responsible for managing overall campaign strategy that will include identifying...