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Head of Marketing

4 months ago

Boston, United States TireTutor Full time

Skills: Marketing Analytics, Lead Gen strategies, MQL/SQL conversions, B2B Marketing, Email Campaigns, Product Marketing & Business Insights


TireTutor is looking for a Head of Marketing to add to our team Work with founders that understand the auto industry needs, know how to prioritize and how to deliver value to the customers. Join a team of easy going people that appreciate each other's contributions and celebrate success. Work in a blameless environment that helps to improve and focus on what's important. 


The Company


Our Purpose


Founded in 2018, TireTutor is a Boston-based startup that has emerged as a leader in e-commerce solutions for tire dealers, distributors, and automotive service centers. Our all-in-one software seamlessly connects digital retail to in-store operations, empowering businesses to thrive in the competitive tire and automotive service industry. Led by a team of former CarGurus employees, we offer world-class products, including a modern POS system with integrated tire ordering and online scheduling, custom websites featuring service forms and e-commerce tire catalogs, B2B wholesale ordering software with real-time inventory management, and machine-learning-driven advertising. TireTutor’s products are designed to support independent businesses, optimize their supply chain, improve their online presence, and sell more tires and services.  


About the Job


Position Overview


As the Head of Marketing, you will play a pivotal role in shaping TireTutor’s marketing strategy and driving growth in the B2B space. We’re seeking a seasoned marketing professional who can lead our growth efforts, define GTM strategy, drive inbound leads, and execute effective campaigns. If you’re passionate about SaaS, have a deep understanding of B2B marketing, and thrive in a dynamic, fast-paced environment, this role is for you.


This is a startup environment that is both challenging and exciting, so we’re looking for someone who is self-motivated, a team player, ready to pivot at any moment and has the passion to help build an “industry changing” suite of products to help revolutionize the tire/ repair shop vertical.


Although the position is fully remote, we are looking for someone in the Boston metro area who can commute to Boston 1-2x /month for team strategy meetings.


Responsibilities


  • Leverage your marketing strategy expertise to drive brand awareness, lead generation, and customer acquisition in the independent tire and automotive service industry.
  • Utilize marketing analytics tools to measure performance, track KPIs, and identify areas for improvement. 
  • Test various targeted messaging to drive inbound leads for sales.
  • Take ownership of the marketing budget, allocate resources, and ensure ROI on marketing spend for TireTutor and our clients.
  • Collaborate with cross-functional teams to lead GTM strategy.
  • Understand the unique needs of tire dealers, distributors, and service centers, and create targeted messaging.
  • Develop and execute email campaigns to generate inbound leads, engage existing customers, and drive conversions. 
  • Leverage data-driven insights to improve MQL to SQL conversion rate, identifying sources of success..


Qualifications


  • Minimum of 7 years in marketing roles, with a focus on B2B marketing and SaaS.
  • Strong understanding of MQL/SQL/PQL conversion funnel strategies.
  • Proficient in marketing analytics, lead gen tactics and customer acquisition strategies.
  • Familiarity with email marketing platforms.
  • Proven ability to lead and collaborate with cross-functional teams.
  • Strong strategic mindset with the ability to translate business objectives into effective marketing initiatives.
  • Enthusiasm for technology, data-driven decision-making, and driving results.
  • Ability to work in a fast-paced startup environment.


Benefits


  • Competitive salary
  • Equity stake in the company
  • Flexible work hours/Unlimited vacation
  • Healthcare reimbursement plan


If you’re ready to make an impact on independent businesses around the nation, join us at TireTutor and be part of our exciting journey Apply now or reach out to our team for more information.