Account Based Marketing Manager

3 weeks ago

San Mateo, United States Snowflake Computing Full time

Build the future of data. Join the Snowflake team.

Snowflake is looking for a Account Based Marketing Manager to come aboard and be part of our team. Bring your excitement and passion about the planning and execution of marketing programs. You will be targeting our base of enterprise and acquisition accounts with 1:1 campaigns and strategic 1:many campaigns, and will gain experience in best-of-class integrated ABM.

As a high-energy account-based marketer, you will be handling a portfolio of highly effective and visible multi-touch, multi-channel marketing programs that support the company's pipeline and revenue goals across all stages of the account lifecycle. You will be responsible for aligning yourself with the sales organization and helping them target accounts in a productive and effective way, optimizing for performance each step of the way.

What will make you successful is having a strong traditional background in sales, field marketing and/or demand generation including planning, message development, execution, and ROI tracking. This role is best suited for a matrix driven high-achiever with shown ability to develop B2B marketing programs both on the strategic and tactical level.

This role is required to be in office three days a week.
WHAT YOU WILL BE DOING:

You will work closely with sales, sales development, field marketing, solutions product marketing, demand generation, and partner marketing teams to craft and execute high-impact programs for accounts that include:

  • Tailored messaging by account and target audience, driving toward new business, deal acceleration, or cross-sell/upsell
  • Targeted advertising, paid social, and contact discovery
  • Multi-threaded custom digital landing pages
  • Account-specific research, events, prospecting and follow up in coordination with cross-functional teams
WHAT YOU SHOULD HAVE:
  • 3+ years of prior marketing experience including ABM experience
  • Experience using Salesforce, Adobe Experience Manager, Bombora, DemandBase or equivalent tools
  • Creative, innovative, resourceful, and get-it-done results orientation
  • Ability to adapt and work successfully in an ever-changing environment with competing priorities
  • Experience in evolving marketing programs based on performance data, ground level feedback from sales, and understanding of our business and nuances of large accounts
  • Ability to report regularly across cross-functional business teams and leadership levels
  • The experience and passion to think creatively and generate ideas on how to build unique 1:1 and 1:few campaigns, as expressed in ideas for messaging, targeting, creative design, etc.
  • Maniacal attention to detail, strong project management and time management skills

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

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