Marketing Manager, Large Markets
3 weeks ago
Exciting Opportunity for a Marketing Manager in Cutting-Edge Legal Solutions
Are you a seasoned marketer passionate about crafting impactful campaigns for innovative products? Do you excel in B2B, corporate communications, and digital marketing?
About Us
We are a leading provider of information-based analytics and decision tools for professional and business customers, serving clients in over 150 countries. As part of a global organization with a commitment to excellence, we strive to empower professionals worldwide.
About The Role
We are seeking a dynamic Marketing Manager to join our team. In this role, you will focus on promoting our cutting-edge Lexis+ AI and GenAI products, while also spearheading upsell campaigns for our suite of LexisNexis offerings. Collaborating closely with sales and product marketing teams, you will develop compelling strategies to connect our products with legal professionals' daily workflows. Your creativity and expertise will be instrumental in utilizing various channels such as videos, newsletters, webinars, and surveys to showcase product value and drive customer engagement.
Key Responsibilities
Drive Lexis+ AI opportunities through product trials and demonstrations among existing customers.
Develop compelling marketing campaigns to facilitate upselling of supplementary products.
Utilize thought leadership content to attract decision-makers and target key accounts with personalized messages.
Collaborate with sales teams to ensure alignment of content and messaging with customer needs.
Refine product marketing materials for large law campaigns.
Manage creation and distribution of campaign collateral and incentives, supporting renewals with customized ABM and email campaigns.
Requirements
Bachelor's degree in marketing, advertising, or business; MBA preferred.
Proven track record in implementing successful marketing campaigns.
Strong project management skills; Six Sigma credentials a plus.
Excellent written communication skills for email, video scripts, and social media.
Proficiency in video editing, graphic design tools (e.g., Canva), and presentation software.
Experience with Salesforce, Pardot, project management tools, and Account-Based Marketing (ABM).
Ability to make data-driven decisions.
Our Commitment to You
We prioritize work-life balance and offer a range of benefits to support your wellbeing and career growth. Our flexible working arrangements allow you to manage your time effectively and maximize productivity.
Benefits Include
Comprehensive health benefits including medical, dental, and vision coverage.
Retirement savings plan with matching contributions.
Wellbeing initiatives, including access to wellness platforms and subscription services.
Short and long-term disability, life insurance, and additional family benefits.
Flexible spending accounts for healthcare and commuter expenses.
Paid time off for volunteering and participation in Employee Resource Groups.
Join Us
Become part of a forward-thinking organization dedicated to advancing the rule of law and empowering professionals worldwide. We are an equal opportunity employer committed to diversity and inclusion in the workplace.
Please note: Salary range will be provided upon disclosure.
If you require accommodations during the application process, please let us know. We are here to support you in every step of your journey.
Employment Type: Full-Time
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