Campaign Performance Analyst

2 weeks ago

Irvine, United States Mutual of Omaha Mortgage Full time

Mutual of Omaha is a Fortune 300 Company. Mutual of Omaha Mortgage is inspired by hometown values and a commitment to being responsible and caring for each other. We exist for the benefit of our customers and employees. 

We offer an extensive compensation package. Benefits include Medical, Dental, and Vision insurance, company paid life insurance, 401K with a generous employer match and additional benefits such as Free Legal Services and an Employee Loan Program.

Mutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below

Mutual of Omaha Mortgage continues to expand and is seeking a Campaign Performance Analyst. In this role, the candidate is responsible to provide performance insights that will optimize customer engagements and support business goals across multiple marketing channels. We are seeking a person that thrives in a fast-paced environment and technically talented to provide support for our internal teams. If you are looking for a company that is continuously evolving and growing, this is the place for you.

The Campaign Performance Analyst is a highly cross-functional role, exploring both structured and unstructured data derived from multiple marketing channels & platforms. This individual will help to enhance marketing impact by bringing multiple data sets together, examining engagement and performance metrics, while creating actionable feedback and enhancing program efficacy. The ideal candidate is someone who has a passion for data, is extremely detail-oriented, possesses a thorough understanding of marketing and sales operations, terminology, and reporting, and has experience with systems, including Salesforce, Marketo, Google Analytics and data visualization tools such as Power BI.
 
Responsibilities and Duties:

  • Partner closely with key stakeholders in Marketing to develop and scale user-friendly, self-service dashboards, reports and business insights in the appropriate visualization systems (SFDC and/or PBI) based on user requirements.
  •  Support the development and evolution of monthly recurring marketing performance review cadences.
  •  Conduct ad hoc analysis on campaign and channel level performance, work closely with marketers to develop insights and recommend areas of improvement.
  •  Manage large data sets across multiple systems to translate into actionable insights (Salesforce, Google Analytics, SFMC, etc.)
  • Support additional data and reporting needs for key stakeholders within the Marketing.
Qualification and Skills:
  • 3+ years of experience in Marketing data analysis, report creation, and visualization.
  • 2+ years’ experience building data visualizations in tools such as Power BI (preferred),
  • Experience creating Salesforce dashboards and reports (lead/contact, opportunity, account, etc.)
  • Analytical mindset with demonstrated ability to work through complex, ambiguous problems using structured and unstructured data.
  • Solid understanding of marketing and sales concepts, terminology, practices, and principles.
  • Advanced ability to work in Excel with pivots/formulas/scripts.
  • Bachelor’s degree or equivalent work experience in the areas of Marketing, Computer/Data Science, Business Analytics or related disciplines

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