Demand Generation Specialist

3 days ago

Irvine, United States Mutual of Omaha Mortgage Full time

Are you interested in joining a company culture where accountability, top performance, and teamwork are valued and rewarded? Dedicated to insightful design and superior craftsmanship, Mutual of Omaha Mortgage is setting a new standard in home lending and customer experience.

Mutual of Omaha Mortgage is looking for a Demand Generation Specialist to assist in managing the demand generation efforts within our growing department.

Campaign Strategy and Execution:

  • Assist in creating comprehensive plans to drive awareness and generate qualified leads.
  • Support tailoring strategies to the mortgage industry's target audience and market dynamics.
  • Identify new partners and opportunities for our lead generation programs.
  • Help develop lead nurturing programs to guide prospects through the sales funnel.
  • Collaborate with content teams to produce engaging and informative materials relevant to mortgage customers.
  • Contribute to understanding and mapping the customer journey to identify opportunities for engagement.

Search Engine Optimization:

  • Support the creation of SEO plans tailored to the mortgage industry to improve organic search rankings and increase website traffic for high-intent keywords.
  • Align SEO strategies with company goals and target audience needs.
  • Assist in developing effective link-building campaigns to enhance domain authority and search rankings, including identifying backlink opportunities through outreach and partnerships.
  • Utilize tools like Google Analytics and Google Search Console to track website performance, traffic trends, and keyword rankings.
  • Use SEO tools (e.g., SEMrush, Ahrefs) for analysis and strategy development.
  • Ensure all SEO activities comply with search engine policies to prevent penalties.

Online Reputation Management:

  • Regularly monitor the company's online reputation across review sites, forums, and news outlets.
  • Engage with both positive and negative feedback to improve customer relationships and resolve issues.
  • Assist in promoting positive content and mitigating negative publicity.
  • Identify opportunities to differentiate the company positively in the market.

Marketing Automation:

  • Assist in managing various aspects of the email and SMS marketing platforms.
  • Contribue to planning, executing, and optimizing campaigns to effectively reach and engage the target audience.
  • Support the integration of marketing automation tools with Salesforce CRM.
  • Ensure all email templates and landing pages comply with CAN-SPAM Act, web accessibility standards, and ADA requirements.

Preferred Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field, or equivalent business experience required.
  • 2+ years of experience in demand generation, digital marketing, or SEO roles.
  • Experience with CRM tools such as Salesforce, including integration with marketing automation platforms.
  • Knowledge of website CMS platforms such as WordPress, basic understanding of HTML, and familiarity with SEO best practices for web content.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Solid organizational skills and a results-oriented, collaborative work style.
  • Excellent communication skills, both written and verbal, with attention to detail.

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