Specialist SEM

3 weeks ago

Chicago, United States Peapod Digital Labs Full time
Category/Area of Expertise: Marketing
Job Requisition: 390997_external_USA-IL-Chicago_8232024
Address: USA-IL-Chicago-300 South Riverside Plaza
Store Code: Ecommerce Acquisition (5139591)

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which also includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Ahold Delhaize USA associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.

Primary Purpose
The Search Engine Marketing (SEM) Specialist is responsible for planning, execution, and managing overall strategy that delivers qualified traffic through paid search channels. Responsibilities include 'SEM' campaign creation, deployment, and optimization for the customer journey in search channels, including landing page strategy and A/B testing. The SEM Specialist will work closely with content managers, other channel owners, product managers, and partners to ensure digital presence is fully optimized for paid search. This Associate will ensure that all SEM activity is aligned with and fully supports the seasonal retail calendar and commercial planning process as well as consistent with Brand eCommerce and Digital objectives. This Associate will provide partners with weekly, monthly, quarterly and ad hoc reporting with useful insights.

Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Salisbury, NC , Chicago, IL, Quincy, MA, Carlisle, PA, Scarborough, ME, Hyattsville, MD and Mauldin, SC.
Applicants must be currently authorized to work in the United States on a full-time basis.

Duties and Responsibilities
• Manage multiple Paid Search Google & Microsoft accounts
• Build, execute and optimize campaigns to meet and exceed traffic, revenue, and profitability goals
• Produce campaign strategy to grow the bottom line and improve performance measures (Conversions, CPA, ROAS, Profit)
• Test Smart Bidding strategies, account structures, betas, and landing pages
• Drive daily and weekly SEM optimization exercises such as adjusting bid strategy targets, device modifications, negative keywords, ad creative, and audiences
• Craft and implement new ad copy, expand keyword inventory, perform campaign experiments
• Pilot new account/campaign structures based on Google standard methodologies & performance results
• Manage and communicate key findings and insights to partners
• Track competition and provide recommendations based on market conditions specific to impression share, top of page rate, ad copy, keyword coverage, and strategy
• Keep up with industry trends and methodologies - bringing innovation to the forefront of your work

Qualifications
• 2+ years of hands-on experience of in all aspects of managing paid search campaigns (creation, execution, ad copy, optimization, and reporting)
• Experience managing large monthly budgets
• Proficiency in Google and Microsoft Ads (certifications a plus)
• Experience with Smart Bidding, Shopping Ads and PMAX
• Experience in using Google Analytics 4 (GA4)
• Proficient Excel skills (pivot tables, v-lookups, concatenate, etc.); Ability to work with large datasets efficiently and accurately

Preferred Qualifications
• Proficient in Microsoft Office
• Deep knowledge in Paid Search strategy, tactics and execution
• Experience with SA360 or other bidding platforms
• Strong relationship building and communication skills
• Ability to turn data into actionable insights for stakeholders
• Motivated with an ability to accomplish tasks on time
• Strong attention to detail
• Provide evidence-based and data-driven recommendations
• Ability to multitask, work efficiently, and prioritize tasks
• Detailed, strong analytical and problem-solving skills
• Desire to learn and become part of the team

#LI-KK1 #LI-Hybrid

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which also includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. When considered together, the companies of Ahold Delhaize USA comprise the largest grocery retail group on the East Coast and the fourth largest grocery retail group in the nation, serving millions of omnichannel customers each week.

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