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Senior Digital Marketing Specialist

3 months ago

Salt Lake City, United States DAZ Productions Full time

At Tafi and DAZ 3D, we build tools and help humans and brands express themselves through stylized and uber-creative assets for the digital world.

As a leader in 3D technology since 2000, Daz 3D empowers 3D artists and designers with a free, comprehensive software suite and a massive 3D marketplace with over 5 million inter-compatible assets for Daz Studio and other 3D applications. We offer hobbyists and professionals the tools they need to create high-quality 3D renders and animations featuring customizable content that can be exported anywhere.

Tafi operates Daz 3D, a leading content creation platform, serving millions of professional and recreational artists worldwide. Its catalog includes more than five million 3D assets, many of which are high-resolution and interoperable, and exportable to other leading software programs. The company has partnered with iconic brands such as Coca-Cola, Warner Brothers, Champion, Estee Lauder, Timex, RTFKT (now Nike), Coinbase, and others for web3 and NFT activations.

Senior Digital Marketing Specialist

Location: Salt Lake City, Utah or Vancouver, BC

Position Type: Full-time, Salary

Reports to: SVP, e-commerce

As a Digital Marketing Specialist, you will be responsible for developing and executing comprehensive digital marketing strategies to enhance the online presence and achieve business objectives. This role involves managing and optimizing digital campaigns across various channels, including social media, search engine optimization (SEO), email marketing, and online advertising. The Digital Marketing Specialist stays abreast of industry trends, analyzes data to measure campaign performance, and identifies opportunities for improvement. Collaboration with cross-functional teams, overseeing the implementation of digital initiatives, and staying updated on emerging technologies are key aspects of this position. Strong analytical skills, creativity, and a deep understanding of digital marketing tools are essential for success in this role.

Your Impact as a Digital Marketing Specialist:

  • Develop and execute digital marketing strategies for 3D content by ensuring targeted approaches align with business objectives and staying ahead of industry trends
  • Plan and oversee creation of engaging 3D content, implementing distribution strategies, and building brand authority by increasing audience engagement through valuable content
  • Planning and creating daily sales and additional flash sales as needed
  • Manage and optimize social channels, execute campaigns for increased visibility by enhancing brand presence, and drive traffic through effective social strategies
  • Implement Search Engine Optimization (SEO) strategies for improved visibility and performance analysis to improve search rankings and enhance the online presence of 3D content
  • Use analytics for campaign analysis and generate reports for optimization by providing data-driven insights, demonstrating ROI of digital efforts
  • Identify and build partnerships, collaborate for increased credibility, and expand reach through strategic partnerships by leveraging collaborations
  • Reviewing daily promotional pages to ensure accuracy.
You Contributions:
  • Strong attention to details
  • Quality assurance experience
  • Proven track record of managing and optimizing digital marketing strategies across various channels
  • Experience with SEO, social media management, email marketing, and online advertising
  • Strong analytical skills with the ability to interpret data and draw actionable insights
  • Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, social media management tools, and email marketing platforms
  • In-depth knowledge of current digital marketing trends and best practices
  • Excellent project management and organizational skills
  • Creative thinking and the ability to develop engaging and innovative digital campaigns
  • Solid understanding of branding principles and the ability to maintain brand consistency
  • Excellent communication and interpersonal skills for effective collaboration with cross-functional teams
Bonus Skills and Abilities:
  • Previous copywriting experience
  • Experience creating reports in Lookr
  • Familiarity with web development and design principles is a plus
  • Relevant certifications in digital marketing, such as Google Ads Certification, HubSpot Content Marketing Certification, or others
  • Leadership experience and the ability to mentor and guide junior members of the digital marketing team
Working Conditions:
  • Regular hours, with occasional overtime and flexibility required to meet project deadlines
  • May require sitting or standing for extended periods
  • Occasional travel may be required for company events or meetings
What do Daz and Tafi Have to Offer?
  • Competitive salary
  • Quarterly bonus potential
  • Health, dental, and vision insurance with most or all of the premiums paid by the company
  • 401k matching plan
  • Casual dress and winning attitudes - we care most about what you can do with us
  • Unlimited paid vacation potential
  • Paid monthly gym membership at VASA or reimbursement to a gym of your choice
  • Rewarding work, you’re proud to be a part of.

Do I need ALL Criteria to Apply To Daz 3D and Tafi?

Absolutely not Studies have shown that women, people of color, and other underrepresented groups are less likely to apply to jobs unless they meet every qualification. If you are drawn to this role and your past experiences do not align perfectly with the job description, but you think you have something we should be looking for, please apply, and let’s see where the conversation goes

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Our Commitment to Diversity, Equity, and Inclusion

We strive to create and maintain an environment where all our employees feel included and empowered to work in a safe environment. We celebrate and value each employee’s unique experiences and perspectives across our company and recognize that fostering a diverse, equitable, and inclusive place to work ensures a vibrant and joyful place for creativity to be explored.