Senior Brand Manager

3 weeks ago

New York, United States Pladis Global Full time

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don't compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

Click "Apply" to get started.

PURPOSE:

If you are excited about being part of a dynamic, growth-oriented organization, have an entrepreneurial spirit and thrive on making a difference, come join the pladis Americas Marketing team

With our mission to bring happiness to the world in every bite, pladis is poised to transform snacking by delivering category-leading growth across our portfolio of iconic brands, Godiva.

The Senior Brand Manager, Godiva brands Innovation is a critical team member to achieving this success as s/he will be responsible for developing, establishing and achieving the short- and long-term brand objectives and strategies for the Godiva Innovation & Seasonal business.

The Senior Brand Manager will be responsible for leading the development and execution of innovation strategy and pipeline for the brands. The position will focus on increasing sales, market share, and profit by developing a robust pipeline that is incremental to the portfolio & is margin accretive - including enhancing strategic innovation framework, lead innovation from A to Z including brainstorming/ideation, concept development, product development, consumer testing, commercialization, launch programs, post-launch tracking and execution, managing the innovation budget, and working cross functionally with Insights, R&D, Sales, Supply Chain, and Finance as well as with our vendor partners (flavor house, insights.) The Senior Brand Manager will also manage the Seasonal in-and-out strategy & business.

KEY ACCOUNTABILITIES AND DELIVERABLES:

Lead development of portfolio strategy for existing and new platforms across the portfolio, including price pack architecture and 3-5-year global innovation pipeline, as well as short term pipeline and execution for the Americas to achieve the brand's volume, profit, and spending objectives

  • Identify insights, market trends, competitive activity, and whitespace opportunities that deliver long term innovation pipeline (w/ particular focus on key seasonal collections - Holiday/V-Day/Spring-Easter)
  • Identify opportunities to simplify and streamline seasonal portfolio through long term strategy and SKU rationalization
  • Lead analysis and communication of business performance through in-depth analysis and business tracking, leveraging internal data and IRI
  • Oversee P&L, forecasting, budget, sku commercialization processes (PAT, Stage Gates)
  • Lead Global and Americas cross-functional teams including R&D, Regulatory, Packaging Engineering, Finance, Demand Planning, Production along with external agencies (depending on projects) to ensure the agreed portfolio strategy is delivered and products are launched on time
  • Partner with Global Regional Markets to manage new product development and existing product development to maximize innovation potential across Regional Markets in addition to acting as a regional market for the Americas (i.e., lead innovation projects coming out of Turkey as well as Reading)
  • Partner with Sales team to understand short- and long-term marketing, innovation, and product development opportunities to help grow Godiva's gifting business within key customers and channels (i.e., Costco, .coms, Specialty exclusives)
  • Support team with Global communication and activation ideas to drive trial and awareness of gifting platforms
SKILLS AND EXPERIENCE REQUIRED:

Essential Criteria

Proven analytical skills, including performance tracking, in-depth topical analysis, product P&L
  • Excellent project management skills, able to manage multiple and often accelerated projects simultaneously in a highly matrixed organization
  • Ability to motivate individuals/team in pursuit of the common objective
  • Cross-cultural understanding and insights - ability to collaborate with regional teams
Desirable Criteria

Self-management and ability & desire to work in a face-paced environment
  • Willingness to travel when required
  • Must exhibit a passion for the company's vision, mission, and values


QUALIFICATIONS REQUIRED:

MBA with 5 years or more of experience in a Consumer Packaged Goods (CPG) or BA/BS with 7+ years of work experience in a similar role/function

ADDITIONAL JOB INFORMATION

Base starting salary at $162K/yr. The Base pay offered is based on market location and
may vary depending on job-related knowledge, skills, experience, and internal equity.

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.

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