Content Strategist

4 weeks ago


Minneapolis, United States Bio-Techne Full time
Job Details

Job Location
Minneapolis MN - Minneapolis, MN

Description

As a Content Strategist, you will help build audience trust and drive customer engagement by elevating Bio-Techne's brand, product, and thought leadership. You will be responsible for planning, developing, and managing content across various digital platforms to meet business goals and engage target audiences effectively. The role involves creating a roadmap for content creation, distribution, and optimization to ensure consistency and alignment with overall business objectives.

Responsibilities
  • Develops and implements a content strategy that aligns with the organization's overall goals, target audience, and brand identity.
  • Identifies content gaps and opportunities through market research and competitor analysis.
  • Understands the target audience's needs, preferences, and behaviors to create content that resonates with them.
  • Oversees the creation of various types of content, including articles, blog posts, videos, infographics, and social media posts.
  • Ensures that content is high quality, aligns with brand guidelines, and is optimized for search engines (SEO).
  • Develops a distribution plan to effectively share content across different channels, including websites, social media, email, and other relevant platforms.
  • Utilizes / recommends content marketing tools and platforms to maximize reach and engagement.
  • Creates and maintains a content calendar to organize and schedule content production and distribution over time.
  • Coordinates with various teams, such as marketing, design, and social media, to ensure timely and consistent content delivery.
  • Partners with digital marketing on keyword research and integrate relevant keywords into content to improve search engine visibility and rankings.
  • Optimizes content for SEO best practices, including meta descriptions, headers, and image alt text.
  • Monitors and analyzes the performance of content using analytics tools.
  • Uses data to refine content strategies, identify successful content types, and make data-driven decisions.
  • Develops and enforces content governance policies to ensure consistency, accuracy, and compliance with legal and brand guidelines.
  • Collaborates with various departments, such as marketing, sales, and product teams, to ensure content supports overall business objectives and messaging.
  • Stays informed about industry trends, content marketing innovations, and emerging technologies to keep the content strategy current and effective.
  • Manages a team of copywriters who are responsible for promotional copy across marketing tactics.
Qualifications
  • Bachelor's degree in communications, Journalism, or similar area of study
  • 5+ years of experience in a similar role with publicly available content samples, preferably in a life sciences domain
  • 3+ years of people management experience
  • Proven experience developing and executing compelling content for large enterprise brands.
  • Ability to collaborate across various teams in a fast-paced work environment.
  • Comfortable presenting ideas and reports to stakeholder groups and leadership
  • Comfortable working autonomously and collaboratively, with the organizational skills to ensure multiple tasks are executed at high quality and within deadlines.
  • Exceptional writing, editing and proofreading skills.

  • UX Content Strategist

    4 weeks ago


    Minneapolis, United States Rose International Full time

    Date Posted: 03/20/2024 Hiring Organization: Rose International Position Number: 460732 Job Title: UX Content Strategist Job Location: Minneapolis, MN, USA, 55404 Work Model: Hybrid Employment Type: Temporary Estimated Duration (In months): 4 Min Hourly Rate($): 64.00 Max Hourly Rate($): 64.00 Must Have Skills/Attributes: Banking/Financial, UX DESIGN Job...

  • UX Strategist

    4 weeks ago


    Minneapolis, United States INSPYR Solutions Full time

    Job Title: UX Strategist / Content Designer Location: Minneapolis MN Preferred; Alternatively Atlanta GA, Charlotte NC, New York NY, or Dallas TX. Duration: through 12/31/2024 + likely extensions Compensation: $58/hr - $62.85/hr Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S. Job Description: Top Requirements: Strategist /...


  • Minneapolis, United States Words At Work Full time

    Senior Writer/Content StrategistWords At Work seeks a full-time Senior Writer/Content Strategist to develop strategic content and provide creative direction. The ideal candidate will have previous writing experience, preferably in an agency or news media setting. The primary focus of this position will be to transform ideas and insights into compelling...


  • Minneapolis, United States Words At Work Full time

    Senior Writer/Content StrategistWords At Work seeks a full-time Senior Writer/Content Strategist to develop strategic content and provide creative direction. The ideal candidate will have previous writing experience, preferably in an agency or news media setting. The primary focus of this position will be to transform ideas and insights into compelling...


  • Minneapolis, Minnesota, United States American Academy of Neurology Full time

    DIGITAL CONTENT STRATEGIST What you'll do.As a Digital Content Strategist at the AAN, you're not just planning and implementing content strategies-you're crafting experiences that captivate and inspire across our digital channels. You'll spearhead innovative digital initiatives, ensuring every interaction delights our audience and aligns seamlessly with the...

  • Content Strategist

    4 weeks ago


    Minneapolis, United States Bio-Techne Full time

    As a Content Strategist, you will help build audience trust and drive customer engagement by elevating Bio-Technes brand, product, and thought leadership. You will be responsible for planning, developing, and managing content across various digital platforms to meet business goals and engage target audiences effectively. The role involves creating a roadmap...

  • Content Manager

    2 weeks ago


    Minneapolis, Minnesota, United States Bio-Techne Full time

    As a Content Manager, you will help tell our brand story and product positioning through a variety of channels. This person will translate complex scientific information into compelling messages, and function as the lead writer for their assigned product areas. The Content Manager plays a crucial role in building and maintaining a strong online presence,...

  • Content Writer

    2 weeks ago


    Minneapolis, Minnesota, United States Akkodis Full time

    Akkodis is looking for a UX Content Specialist/Strategist (Content writer) for a 6-month contract with potential extension and conversion based on performance and business needs with a client in Minneapolis, MN. They ideally want someone with a background in finance, preferably Wealth, a minimum of 5 years of experience in UX writing (with a matching...


  • Minneapolis, United States The Social Lights Full time

    Senior Account Strategist/Senior Account ExecutiveDepartment: Client Success Employment Type: Full Time Location: Minneapolis, MN Description At The Social Lights, we're a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. In other...

  • Marketing Manager

    2 weeks ago


    Minneapolis, United States Strategic Education Full time

    The Marketing Manager, Digital Experience will define, manage and execute Digital strategy (both brand and direct response) through stewardship of digital agency partner/s. This position is responsible for display, mobile, video, native and paid social campaigns. Key Responsibilities Provide content strategy recommendations across SEI digital properties to...


  • Minneapolis, United States Curious Plot Full time

    Job Title: Social Media Strategist OVERVIEW Develop and maintain comprehensive social media strategies supporting client goals working closely with agency and client stakeholders. Responsible for client social media programs spanning Instagram, Facebook, LinkedIn, TikTok, X (Twitter), etc. Define KPIs and gauge success. RESPONSIBILITIES & SKILLS Manage...


  • Minneapolis, United States Curious Plot Full time

    Job DescriptionJob DescriptionJob Title: Social Media Strategist OVERVIEWDevelop and maintain comprehensive social media strategies supporting client goals working closely with agency and client stakeholders. Responsible for client social media programs spanning Instagram, Facebook, LinkedIn, TikTok, X (Twitter), etc. Define KPIs and gauge success....


  • Minneapolis, Minnesota, United States Twin Cities Orthopedics Full time

    Building a successful social media campaign takes careful planning, development, and a strong strategist who can reach the target demographic. We're seeking a person who not only understands navigating social media intricacies for optimal results, but also enjoys having fun with a creative and exciting team The Social Media Strategist is someone who craves...

  • Digital Strategist

    4 weeks ago


    Minneapolis, United States C4 Technical Services Full time

    Digital Strategist - Sitecore Location: Remote As a Digital Strategist, you will serve as a key strategic advisor to our client as they embark on their digital transformation journey. You are highly proficient in design thinking principles, providing the vision and basis to articulate a holistic customer experience strategy. Viewed as a trusted partner by...

  • Web Content Editor

    4 weeks ago


    Minneapolis, Minnesota, United States Allina Health Full time

    Number of Job Openings Available:1Date Posted:May 03, 2024Department: Brand ExpressionShift:Day (United States of America)Shift Length:8 hour shiftHours Per Week:40Union Contract:Non-UnionWeekend Rotation: NoneJob Summary:Responsible for bringing the corporate brand to life through creative and inspirational copywriting. Collaborates with designers,...


  • Minneapolis, United States Horizontal Digital Full time

    At Horizontal Digital, we hold ourselves to one key belief: Youre only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals, and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we...

  • Sr. Strategist

    3 weeks ago


    Minneapolis, United States Betty Full time

    Favorite Child is a spirited design agency that blends boutique charm with global expertise. We harness strategic design to unlock each brand's full potential, whether in its own category, reaching new audiences or shaking up the cultural status quo. With our flexible in-house capabilities, no project is too big or too small. From start to finish, we tackle...


  • Minneapolis, Minnesota, United States Gravity Global Full time

    Gravity Global is the world's most awarded marketing consultancy working with complex brands in complex markets. We are a full-service, integrated brand-to-demand marketing consultancy. We're looking for a Paid Search Strategist to develop and execute paid search campaigns that achieve our client's marketing goals. They will research and analyze keywords,...


  • Minneapolis, United States Gravity Global Full time

    Job DescriptionJob DescriptionGravity Global is the world’s most awarded marketing consultancy working with complex brands in complex markets. We are a full-service, integrated brand-to-demand marketing consultancy. We're looking for a Paid Search Strategist to develop and execute paid search campaigns that achieve our client's marketing goals....


  • Minneapolis, Minnesota, United States eTeam Full time

    HYBRID, 3 DAYS PER WEEK REQUIRED IN OFFICEJob Title: UX Content StrategistMax Pay Range: $50-$60/hr. on w2, without benefitsDuration: 7+ Months ContractLocations: Atlanta GA, New York City, NY, Dallas TX and San Francisco CA, Minneapolis MNTOP REQUIREMENTS:Strategist / Content Designer with a background in finance (preferably Wealth), with a minimum of 5...