Social Media Strategist

1 week ago

Minneapolis, Minnesota, United States Twin Cities Orthopedics Full time


Building a successful social media campaign takes careful planning, development, and a strong strategist who can reach the target demographic.

We're seeking a person who not only understands navigating social media intricacies for optimal results, but also enjoys having fun with a creative and exciting team


The Social Media Strategist is someone who craves "the action." They see a long to-do list as an exciting challenge, and are never satisfied until something's done right.

They're organized, detailed, and eager to optimize results based on performance. The ideal candidate is analytical by nature, but fits well within a fast-paced and independent culture.


They will lead social media initiatives, planning, managing to a budget, providing reporting and social insights while keeping the bigger picture in mind.

Additionally, they will manage Twin Cities Orthopedics (TCO) online presence on various social media platforms. They will be responsible for the creation, publishing, measuring and analyzing performance (ROI) and engaging with the audience.
They will collaborate with marketing, agency partners and company leaders to develop successful social media campaigns.

Oversee a cohesive and unified social media strategy across various channels to achieve high levels of user engagement, ROI and performance analysis.

Knowing that we need all of these elements to determine social media campaigns' success.

Essential Functions:
Social Media Strategy and Post Management

Develops social media strategy aligned with business and campaign goals
Identifies the target audience and defines social media KPIs to measure success
Helps set realistic and attainable campaign goals
Collaborates with content and communications team to plan and schedule social media posts and ads
Publishes all social media boosted posts for brands such as TCO and any others as assigned
Monitors and optimizes post and ad performance
Stays up-to-date with social media trends, algorithm changes, emerging technology and best practices to share with internal marketing team and key partners
Recommends strategy and tactic shifts to leverage new opportunities due to algorithm changes or trend shifts

Online Community Management

Responds and engages with comments, posting, and sharing to foster audience engagement
Proactively sources testimonials and submits jobs as needed to the content team
Strong and professional writer who manages responses with online community, according to brand guidelines
Develops and administers automated responses, if applicable, on social media platforms
Responds promptly and professionally to any social media crises by following crisis communication plans in partnership with PR team to handle any negative situations or feedback

Reporting and Analytics

Assists in developing the content strategy and calendar
Monitors analytics and metrics to gauge success of social media posts, ad campaigns and ROI
Analyzes competitor social media presence and strategies to identify opportunities and threats
Reports on data and health of campaigns and individual posts
Excellent presenter that can execute quickly and in clear, concise visual form

Additional Functions

Works closely with Digital Manager on YEXT, Sprout, and other digital partnerships
Works closely with Creative Director on content tracking and other social partnerships
Helps execute on marketing initiatives
Tracks social media budget and reporting media spend with Digital Manager, Creative Director, and Content and Communication Specialist
All other duties as assigned

Education and Experience Requirements

Education

Bachelor's degree in Marketing, Advertising or related field
4+ years of related experience required

Knowledge, Skills & Abilities

Excellent organization, communication, and time management skills, including ability to work on multiple projects simultaneously under tight deadlines and manage expectations of all stakeholders
Proven experience with brand social media management and strategy
Understanding of SEO and web traffic metrics/analytics
Excellent analytical skills and attention to detail
Strong writing, editing, and communication skills

Required platform experience:
Meta, TikTok, X and LinkedIn
Required experience in trafficking ads in Meta Ads Manager

Preferred platform and tools experience:
YouTube/Google Ads, X Ads, Snap Business, Sprout Social
Proven ability to take ideas and put them into action; finding creative solutions to complex problems
Ability to work collaboratively and effectively with other teams within organization
Strong verbal and written communication skills, relationship-building skills, and ability to thrive in a collaborative environment

Essential Requirements:

Ability to:
Comply with company policies, procedures, practices and business ethics guidelines.
Complete job required training.
Comply with all applicable laws and regulations, (e.g. HIPAA, Stark, OSHA, employment laws, etc.)
Demonstrate prompt and reliable attendance
Work in the office, clinic or surgery center, as needed, during business hours
Travel independently throughout the clinic, office or surgery center (which may include movement from floor to floor); frequent bending, lifting, standing, stooping or sitting for long periods of time may be required
Work at an efficient and productive pace, handle interruptions appropriately and meet deadlines
Communicate and interact in a respectful and professional manner
Prioritize workload while being flexible to meet the expectations of the daily operations
Apply principles of logical thinking to define problems, establish facts, and draw valid conclusions
Understand and execute a variety of instructions
Effectively operate equipment and communicate on and operate the phone system
Work independently with minimal supervision
Travel to other work locations, if required

Performance Expectations - Core Values:

Integrity - Do the right thing and take responsibility for what you do and say
Service - Consistently contribute to deliver an exceptional experience
Quality - Act with high purpose, committed effort, and skillful execution to exceed expectations
Innovation - Identify progressive solutions that improve service, teamwork, efficiency, and/or effectiveness
Teamwork - Be a part of the whole; support each other positively

Environmental Conditions:
Office/clinic/surgery center setting
Collaborate corporate office setting
Part-time remote work with required days in-office

Notes:


Infinite Health Collaborative (i-Health) is an Equal Opportunity/Affirmative Action Employer and will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and the ADA Amendments Act of 2008.

This position description will be reviewed periodically as duties and responsibilities change. Essential and Additional Job Functions are subject to modification.

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