Social Media Coordinator
4 weeks ago
Job Type
Full-time
Description
Social Media Coordinator
Reports to: Marketing Manager
Position Summary:
The Social Media Coordinator is responsible for all Rod 'N' Reel Resort social media platforms including, but not limited to, Facebook, Instagram and Pinterest. This position will create content for social media (pictures and videos), schedule posts, and respond to comments and direct messages.
Qualifications:
- Bachelor's degree in marketing, communications or proven experience working in social media marketing.
- Experience in the hospitality/restaurant industry a plus.
- Knowledge of social media platforms, analytics tools, and advertising techniques.
- Flexible schedule to attend resort events for social media content
- Strong communication skills; both verbal and written.
- Time management. Able to complete tasks efficiently and on time.
- Able to multitask.
- Creative.
- Consistent with following branding for each department.
- Ability to make updates to content calendars and push certain events when needed.
- Talent with photography and videography on iPhone & camera.
- Develop, produce, and deliver social media content across all channels to drive organic reach and customer engagement.
- Create content strategies following brand and company guidelines including monthly content calendars for all social media accounts.
- Develop and communicate weekly and monthly social media reporting analysis and recommendations for improved future content performance.
- Daily engagement on all platforms including proactively managing day-to-day messaging.
- Continually develop the best ways to optimize our content by contributing fresh ideas.
- Collaborate with the creative team to ensure needs are captured in advance for all photoshoots and provide insight, recommendations, and data to the creative team to support optimized creative concepts.
- Stay current on best practices and social platform changes while continually learning how to optimize our content and grow our channels.
- Plan campaigns with marketing team.
- Other duties as assigned.
- Alternate sitting or standing at will.
- Lifting or carrying items.
- Entering text or data into a computer or other machine by means of a traditional keyboard.
- Crouching/stooping/kneeling.
- Climbing stairs/ramps.
- Speaking.
- Ability to hear, understand, and distinguish speech and/or other sounds.
- Near and far visual acuity.
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