Senior Digital Marketing Specialist

4 weeks ago

Minneapolis, United States Bio-Techne Full time

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide. POSITION SUMMARY The Sr. Digital Marketing Specialist – Paid Search plays an important role on the Reagents agency team, driving paid search performance and revenue growth a robust portfolio of 500K+ products. Our ideal team member has extensive experience managing and optimizing paid search campaigns across Google/Bing ads with great attention to detail. Strong candidates for this role enjoy hands-on account management, analytics and data, and are looking for an agency-like structure within a global corporation. They have excellent interpersonal and communication skills and seek out opportunities for cross-team collaboration. The Sr. Specialist stay s ahead of the latest technologies and trends, and consistently test s new things to refine the paid digital strategy based on best performance to achieve business unit goals. Salary range: 75-95K ESSENTIAL FUNCTIONS Define and execute paid digital marketing strategy of moderate/high complexityacross search, display, video, etc. Measure and report performance of all paid digital campaigns, and assess against goals (ROI and KPIs) Collaborate with business unit and digital team on new and creative paid strategies to support growth Conduct keyword research and optimize across various business units to ensure ads target the appropriate terms Produce content recommendations for new and existing ads in addition to landing pages Provide creative direction for video and display assets Build new campaigns, evaluates performance, and finds opportunities for optimizations in paid search platforms Assist in training and serve as a lead SEM resource for Digital Marketing Specialists Work with channel manager and cross-functionally to prioritize paid digital efforts, ensuring priorities are executed in a timely manner Responsible for presenting paid search performance, strategic optimization and growth opportunities to key stakeholders and leaders Identify and create plans for implementing process improvements Demonstrate EPIC values in daily work Additional duties as assigned JOB QUALIFICATIONS Education and Experience: This position requires a B.A./B.S. degree and 3-4 years of professional experience or a combination of education, experience and training which provides the necessary background for performing the work. Knowledge, Skills, and Abilities: Google Ads certificationsrequiredfor search and display network Strong understanding of Google Analytics 4, certification required Direct experience managing and optimizing multiple paid accounts with extensive sets of ad groups, ads and keywords Comfortable creating/reviewing/editing ad copy with the ability to adjust based on performance insights Strong curiosity and experience in A/B testing and Ads Experiments Strong core strength in analytics, analyzing data, measuring results andpresenting optimization opportunities Ability to work in an agile, collaborative team environment Ability to independently troubleshoot issues of moderate complexity Passionate about staying up to date on newest paid digital trends and a curiosity for testing new ideas Previous agency experience preferred Programmatic display and display retargeting experience a plus Familiarity with SEO best practices, trends, and tools Science background a plus, but not required Why Join Bio-Techne: We offer competitive wages along with extensive benefits for employees and their families. We invest in our employees’ financial futures through retirement programs and an employee stock purchase plan. We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more. We offer an international and diverse working environment, enriched by employee resource groups; volunteer and charity events; and employee events that build a culture of caring and belonging. We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table. Bio-Techne is an E-Verify Employer in the United States. Bio-Techne is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property. Bio-Techne empowers researchers in Life Science and Clinical Diagnostics by providing high-quality reagents, instruments, custom manufacturing, and testing services. Our family of brands creates a unique portfolio of products and services. Science is our passion; it drives us to collaborate, develop, and manufacture award-winning tools that help researchers achieve reproducible and consistent results.

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