Marketing Associate

2 weeks ago

Troy, United States Doeren Mayhew Full time

Doeren Mayhew is a $165 Million certified public accounting and advisory firm headquartered in Troy, Michigan with offices in Houston, Miami, Dallas, Charlotte, Tampa, Atlanta, Grand Rapids, Zurich, and London. Founded in 1932, Doeren Mayhew is recognized as an Inside Public Accounting Top 100 public accounting firm. Today we are a Top 60 CPA firm in the nation. If you want to join a rising firm that is consistently named among the 50 best-managed firms in the nation, this is the firm for you.

Are you a dynamic individual with a flair for marketing and passion for perfection? Doeren Mayhew is seeking the right person to join its national marketing team in the firm's Troy, Michigan headquarters as a Marketing Associate. Working closely with marketing leaders, the Marketing Associate will play an important role in supporting the implementation of various firm marketing initiatives.

RESPONSIBILITIES:

  • Develop a working knowledge of the firm's service offerings, markets, industry experience and key service differentiators to help create content for various deliverables, including presentations, targeted list development, mailings, etc.
  • Coordinate and manage all elements of regional internal and external event coordination, including venue selection, registration, continuing education, giveaway procurement, promotional materials and on-site coordination, if warranted.
  • Execute sponsorship opportunities aligned with the firm's marketing goals.
  • Draft content for internal and external audiences, such as marketing collateral, thought leadership articles and employee news.
  • Support marketing onboarding efforts of new firm team members, including drafting professional bios, scheduling photos and related announcements.
  • Aid in the management of the proposal process, including tailoring content for targeted clients, tracking opportunities in the CRM, creating related reporting metrics and performing post-mortem follow up.
  • Assist in performing digital campaigns, including performing website updates, e-newsletter creation and quantifying readership metrics.
  • Serve as a data steward for firm contacts in the CRM system.
  • Complete ad-hoc projects as needed to support strategic firm and geo-specific marketing plans.
QUALIFICATIONS:
  • Associate or Bachelor's degree in Marketing, Communications or other related field
  • 2-3 years of related experience required, preferably in accounting or professional services environment.
  • Excellent written and verbal communication competencies, as well as interpersonal skills.
  • Self-starter, ability to operate autonomously.
  • Detail-oriented, well-organized and able to set priorities under pressure.
  • Requires strong proficiency in Microsoft Office applications.
  • Knowledge of Adobe Creative Suite, HubSpot and CMS systems is a plus.
  • Ability to travel to regional events, when needed.


Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law.

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