SEM Strategist

13 hours ago

Kansas City, United States Voltage Brands, LLC Full time
About Voltage

Based in Kansas City, Voltage is a leading digital agency with an emphasis on search marketing and website development. Our work spans diverse industries and businesses but largely focuses on B2B lead generation. We exist to deliver performance for clients who care about their brands, developed by professionals who care about what they create.

Our continued focus and development as a specialty firm focused on quality and deep expertise make this an exciting time to join Voltage. With a team-first, tight-knit environment, Voltage offers an outstanding professional growth opportunity for marketing and tech careers. We are always looking for people who have the dedication, opportunity, passion, and expertise to support our amazing team.

Job Description:

Voltage is currently seeking a detail-oriented SEM strategy nerd who can build, execute, and analyze SEM campaigns that support clients’ marketing and business goals.

Responsibilities:
  • Primary owner of the digital marketing aspects in researching, planning, and implementing successful marketing campaigns.

  • Collaborates with project managers and strategists to devise and implement effective marketing plans for clients.

    • Also includes SEM for one-off website design and development projects.

  • Supports identifying, reporting, and analyzing marketing metrics to measure company and client success.

  • Offers data-supported solutions and recommendations to optimize marketing campaigns.

  • Regularly iterates marketing strategy to maximize what is working and minimize what is not.

  • Creatively and effectively resolves complex SEM issues.

  • Supports in identifying and proposing incremental opportunities for further client engagement. 

Required Skills:

  • Ability to prioritize, organize, and multitask effectively, ensuring accurate expectations for deliverables.

  • Defines, tracks, analyzes, and reports on metrics to understand the effectiveness of campaigns.

  • Ability to plan, prepare, and implement SEM campaigns.

  • Proficient in SEM tools and techniques.

    • Basic understanding of SEO tools and techniques.

  • Ability to update CMS websites (ideally, WordPress).

  • Analyze web traffic metrics, monitor SsEM key performance metrics, and forecast trends to suggest solutions for enhancing campaigns.

  • Proficient in Google Sheets, Google Docs, and Google Slides.

  • Proficient in various analytics tools (eg Google Analytics, Search Console, Google Tag Manager).

  • Proficient in various SEM tools (eg Google Ads).

  • Proficient in various reporting tools (eg Looker studio).

  • Basic understanding of HTML and CSS.

  • Supports in preparing materials for client meetings.

  • Present deliverables to clients (with the ability to explain strategic rationale).

Education and Experience:

  • 1-4 years of previous SEM experience.

Additional Qualifications:

  • Demonstrates professional written and oral communication skills.

  • Consistently shares frequent, clear, and truthful verbal and written communications.

  • Ability to translate technical ideas to non-technical professionals.

  • Works effectively with cross-functional teams and stakeholders to ensure client success.

  • Demonstrates a team-first attitude focused on the greater good of the agency and its clients.

  • Demonstrates strong critical and conceptual thinking abilities.

  • Demonstrates strong problem-solving abilities, spanning from high-level SEM strategy down to technical details.

  • Possesses deep experience in SEM strategy and management, with a focus on designing, evaluating, and managing the SEM aspects of comprehensive digital marketing plans.

  • Possesses proficiency in various SEO/SEM tools. (eg Google Ads, Search Console, and other research and optimization industry tools). 

  • Proficient in project management software (ideally Teamwork).

  • Owns being an advocate for the agency as well as an SEM-level problem solver.

Physical Demands:

  • Sitting

  • Keyboarding

  • Speaking

  • Hearing

  • Near Visual Activity

Compensation & Benefits:
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Life insurance
  • 12 days paid time off
  • 12 paid holidays plus time off between Christmas and New Year's
  • Paid volunteer time
  • Flex time policy
  • Vision insurance
  • Long- and short-term disability insurance

*Applicant communications will come via PrismHR Hiring’s recruiting software. If you do not receive confirmation after applying, please check your junk/spam folder.*

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