Paid Search

2 months ago

Des Plaines, United States AmericanEagle.com Full time

Americaneagle.com is a family-owned web design, development, and digital marketing agency with a passionate belief in the power of technology to positively transform business practices. Our focus is on helping customers grow and achieve success in the digital space. We cover a variety of different industries, including eCommerce, associations & nonprofits, government, healthcare, sports & entertainment, transportation, and more. The company was recently named by Built in Chicago as one of the best places to work and to Inc.com's list of 5000 fastest-growing private companies for the past eight years.

Americaneagle.com is seeking a qualified Paid Search (PPC) Campaign Specialist to join our growing digital marketing team. The primary function is to facilitate day-to-day execution of search engine marketing campaigns for clients ranging from small to mid-size companies up through Fortune 100 corporations. This includes the development of account strategies, campaign implementation, optimizations, and performance reporting. The PPC Specialist will work hand-in-hand with their account teams including other channel specialists.
Responsibilities:

  • Develop and implement effective PPC campaigns that meet client objectives
  • Conduct keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for performance.
  • Write ad copy that is compelling and drives users toward conversion focused landing pages
  • Optimize campaign performance, including adjusting bid strategies, keyword targets, and ad copy
  • Work with design teams to consult on effective ad creatives
  • Report on a weekly/monthly/quarterly cadence to the client on campaign performance and recommendations
  • Stay current on PPC / SEM practices and collaborating with peers on the Digital Marketing team
Requirements:
  • 2+ years of PPC / SEM experience.
  • Google Ads & Google Analytics Certified with experience in Google Tag Manager.
  • Highly proficient in Google Ads including: Search Ads, Display Ads, Performance Max and Video.
  • Experience with additional ad platforms including: Bing Network, Amazon
  • Experience in Excel
  • Skilled in Google Analytics and able to set up and troubleshoot complex conversion tracking.
  • In depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy.
  • Knowledge of web design technologies (HTML, JavaScript, CSS, etc.)
  • Excellent interpersonal skills, including the ability to articulate complex concepts both verbally and in writing to clients.
  • Strong time management skills.
  • Comfortable working in a fast-paced, team-based environment.
  • Ability to think logically and develop practical recommendations for clients to support their digital marketing strategies and efforts

Americaneagle.com provides its employees with an energetic work environment and opportunities to further develop their skills. Our dedication to growing our development team is how we can produce excellent sites and applications for our clients. We do all of this while maintaining a family value focus and pushing for a good work-life balance. We offer a generous compensation and benefits package. Learn more about our team's PPC services on our main website.

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